PEUGEOT SA TO PREVIEW NEW 508 LARGE FAMILY CAR AT JOHANNESBURG MOTOR SHOW

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Peugeot South Africa will display two of its new 508 large sedans at the

Johannesburg Motor Show

in October as a preview to the local launch of this already highly acclaimed model, which takes place in November.

Peugeot sees the new 508 model as reaffirming the company’s presence and ambitions in one of its traditional strong categories, that of the large family car which blends style, road holding, versatility and robustness.

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The Peugeot 508 was shown to the public for the first time at the Paris Motor Show last year as the replacement for both the 407 and 607 models. The Peugeot 508 introduces the marque’s new design look which has evolved from the stylistic codes first unveiled on the SR1 Concept Car. The company sees this sleek new model as embodying the marque’s new design philosophy of quality, purity and efficiency for the larger segment, known as “grand touring cars” by the French company.

Combining both a stylish and strong design with cutting-edge technology; quality, purity and efficiency have been the watchwords that have guided the Peugeot designers and engineers during the creation of the 508.

The stylish exterior design is elegant and timeless and full of ‘French chic’, equally at home in Paris or London. The interior of the car combines hi-tech with the use of high quality materials and every detail has been chosen to offer indisputable perceived quality, both visually and to the touch. An exceptional interior space, a very generous boot, and a level of standard specification provide interior comfort and convenience of a very high level.

In line with Peugeot’s strategy to produce vehicles that emit low levels of CO2 and optimise fuel efficiency, the 508 has been designed to optimise the performance of its engines, enhance environmental efficiency, reduce weight and improve aerodynamics, matched at all times to a broad range of highly efficient engines.

The Peugeot 508 will be powered by a range of engines all well positioned in their categories in terms of performance and driveability, but also fuel consumption  and CO2 emissions. All engines will benefit from the latest engine technology including Peugeot’s new turbo diesel e-HDi stop and start system. This is the first of the new generation of stop and start systems which offers improved driveability and economy enhancements of up to 15%.

Peugeot will also showcase the HYbrid4 concept, which is offered on the 508 and combines a high stance and four-wheel drive with Peugeot’s unique diesel-electric hybrid power plants.

It is not yet known what models and power trains will be available locally when the Peugeot 508 is introduced in November.

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