Peugeot makes a fashion statement


It’s that time of year again, when Peugeot Motors South Africa and Elle magazine team up to bring aficionados of fine fashion the Elle Paris Collection.

Peugeot 208

As well as featuring a number of items hot off the catwalks of Paris, the May 22 extravaganza includes morning and evening functions, and the Elle 2003 Paris Collection events will showcase designs from a number of local designers; including the likes of Stoned Cherrie, Hip Hop and Marianne Fassler. Cacharel, Chloé, Louis Vuitton, Lagerfeld Gallery and Paco Rabanne are just some of the well-known international brands represented. Fifteen local beauties will model a variety of items including eveningwear, swimwear, and accessories.

The evening show will be a black tie affair, and will be attended by the who’s who of South African and French business. The morning show will have a lighter note, but on both occasions guests can look forward to being hosted in true French/South African style.

“Peugeot’s association with fashion is a completely natural one, as it encapsulates many of our core values, and enables us to reach an influential sector of the community,” explains Jean-Marie Riviĕre, Peugeot Motors South Africa’s general marketing manager. “Designers are influential individuals as are those who attend shows of this nature, and we believe that both groups will appreciate both the beauty and inherent safety of our vehicle designs.”

Peugeot has built its brand on a platform of dynamism, innovation, and aesthetics – qualities which are core to the world of high fashion. Peugeot’s sales continue to increase both here and abroad, with worldwide sales totaling 1 955 million units last year, an increase of almost 3% compared to the previous year. A total of 3 952 Peugeot’s were sold locally in 2002 – the first full year that Peugeot Motors South Africa was represented with continued high demand.