Peugeot at the Beijing Motor Show 2012
Generation 8, Roland Garros range and Urban Crossover Concept
On a 1400 square metre stand with 17 cars on show, Peugeot presents all the modernity of its range, the youngest and most extensive in its history in China, an expression of the allure and the modernity of all that is French, with a complete offering of vehicles carrying the Roland Garros identity and an original concept car, the “Urban Crossover Concept”, a worldwide reflection on the evolution of the offering in the B segment.
“Generation 8” and hybridisation
With the 308 three-box saloon launched in October 2011, the 408 launched in January 2010 and the 508 launched in July 2011, Peugeot has the most modern and widest range ever available in the Middle Kingdom, key to its expansion in the Chinese market (completed by imported vehicles such as the 3008 Crossover 3008 and the RCZ coupé).
The new 4008 SUV is presented for the first time inChina, following its first presentation at the Geneva Motor Show. It constitutes an important addition to the range which takes its place in the fast growing Chinese SUV market.
All of these vehicle presented under the “generation 8 “ banner, a number that brings good luck in China, are today at the heart of the range offered by Peugeot and contribute to the continuous growth of the dealer network, which at the time of opening the show has reached 288 4S* dealers, and nearly 700 agents covering the Chinese territory.
The leader in Diesel hybridisation in Europe with the successive launches of 3008 HYbrid4, the first Diesel hybrid in the world and 508 RXH, Peugeot presents at Beijing an original Peugeot 3008 HYbrid4 THP (petrol) and the 508 RXH. In this way Peugeot demonstrates that it has the ability with the HYbrid4 power train to use either Diesel or petrol engines, to suit the market in question.
* 4S = Sales, Services, Spare parts, Survey
Roland Garros range: exporting a winning partnership to Beijing
Tennis, by the values of dynamism and elegance that it projects, became from the seventies the natural means of expression for Peugeot. A partner in the Roland Garros international championship for more than a quarter of a century, Peugeot now exports the values of this prestigious partnership to China.
One year after the victory of a joyful Chinese player at Roland Garros, this partnership constitutes a fantastic lever for building Peugeot’s image inChina. The partnership with Roland Garros embodies the values of the marque, sporting demand, allure and emotion.
In this way Peugeot 308 three-box, 408 and 508 are offered bearing a livery that that takes its cues from the tournament held at the Porte d’Auteuil, under the distinctive Roland Garros banner.
Urban Crossover Concept: Reconcile the city of tomorrow and adventure
Elegant and cheeky, refined and charismatic, sporty and seductive, with Urban Crossover Concept, Peugeot offers a new vision of a compact Crossover that is modern and relaxed, dynamic and seductive.
A new generation of city dwellers is being born. They like the city, live the city, creating a world in the city, while still liking to escape from it…
For these 21st century city dwellers, the international teams from Style Peugeot in Paris, in Shanghai and in Sao Paulo have created a new type of vehicle : Urban by its contained dimensions (with a length of 4m14 and a width of 1m74), adventurer by its athletic and pedigree style, conferring on it an extraordinary and universal power of seduction. Crossover, to the very edges of its outline, has also married the elegance and refinement of a saloon, the cheekiness, the mischievousness of an SUV.
Urban Crossover Concept, presented for the first time in the world at the Beijing Motor Show, also has a rendezvous with the French Public at the Paris International Motor Show, in October 2012.
Positive sales performance to be amplified
The Beijing Motor Show takes place at a time when Peugeot’s sales performance inChinais particularly strong. During the first quarter of 2012 Dong Feng Peugeot invoiced 54 587 cars, an increase of 28% compared to the first quarter in 2011, in a global market where the growth is stable compare to the same period last year.
Peugeot means to use the Beijing Motor Show, to press its advantage and amplify the growth of its sales in the Chinese market.
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