One week. Fifty Cities. The Most Ambitious Pure Michigan Road Trip Ever Planned


August 16, 2012 , Auburn Hills, Mich. – What can you do in one week? Jeff Barrett and Rob Bliss – two ordinary Michigan-born men – are about to embark on an extraordinary road trip through the state to answer that question.

The goal will be to create an energetic digital video that highlights all the state has to offer. The video will serve as a way to help tell the story of Michigan as a great place to live, work, play and build a business. Pure Michigan, the nationally recognized campaign to promote Michigan as a top U.S. destination for business, talent and tourism, has agreed to help promote this journey. The trip will take place in an “Imported from Detroit” Chrysler 200S, made in Sterling Heights, MI.

Barrett and Bliss’ firm Status Creative will be filming all across Michigan during the weeklong road trip. This is the same firm behind last year’s Grand Rapids LipDub – national winner for Best Use Of Video In Social Media from PRNewswire. Barrett and Bliss will be highlighting the people, businesses, events and natural beauty that make Michigan unique. The journey will begin on Saturday, August 19th and conclude a week later on the 26th of August.

The general public is welcome and encouraged to participate in these filmed events as Barrett and Bliss come to their city. Those curious about what events will be happening near them can visit the Pure Michigan Blog to find a map and basic itinerary of the trip. For the most up-to-date information follow Jeff Barrett on Twitter, @BarrettAll and the hashtag #PureMichigan. Barrett will be tweeting live updates of when and where to show up and participate. Pure Michigan and the Chrysler brand will also be sharing important updates.