ONE UP FOR THE up AS NEW BABY VOLKSWAGEN CLAIMS TOPGEAR AWARD
Volkswagen’s new city car, the up!, has claimed its first award, being named Small Car of the Year by the UK’s best-selling motoring title, TopGear magazine.
Voted for by the staff of the magazine and the BBC’s ever-popular television show, the award gives the up! its first accolade even before it is launched. In summing up, the TopGear judges said: ‘It is the cleverest small car around today, the city car we know VW was capable of producing, the distilled essence of Volkswagen.’
The Volkswagen up! is an all-new city car which offers maximum space on a minimal footprint, and embodies the core values of the brand in an innovative and compact package. Prices start at £7,995 for the entry-level Take up! model with the new 1.0-litre 60 PS petrol engine. Retailers in the UK began taking orders for the all-new up! at the start of October ahead of the first deliveries in March 2012.
Commenting on the award, Director of Volkswagen, Chris Craft said: ‘This is a brilliant award with which to begin the up!’s trophy tally, and we hope the TopGear accolade will be the first of many.
‘The up! is a hugely important car for Volkswagen which will appeal to a wide range of customers. Technological innovations, value for money and the highest quality standards make this – as the TopGear judges have said – a genuine small Volkswagen rather than just another small car.’