London, 20 December 2011 – At the end of this year, 1.5 million people around the globe are now actively using TomTom LIVE Services, including TomTom HD Traffic. Coming from 690,000 at the start of 2011, TomTom continues to see growth in the use of its traffic information.
Currently, over 90% of TomTom’s automotive systems and 20% of TomTom’s Portable Navigation Devices sold in Europe come equipped with LIVE Services. The UK has the highest take up and renewal rate of HD Traffic within all TomTom’s markets and is significantly higher than the rest of Europe.
The quality of traffic services further improved this year. TomTom HD Traffic now provides highly accurate traffic information of the whole road network including exit roads, slip roads and minor roads, which are not covered by competing technologies. Over 80 million people share anonymous location data with TomTom, ensuring HD Traffic provides its community with the best traffic information every other minute.