Nissan launches “The Altima Chase” interactive campaign to generate consumer interest in the 2015 Altima; participants play to win new Altima and other prizes
NASHVILLE, Tenn. – Following the success of last year’s “Ride of Your Life” campaign, Nissan is bringing back the fun for a second year – with a twist. Today, Nissan announces the start of “The Altima Chase,” an interactive social media scavenger hunt that takes the “Ride of your Life” campaign to a whole new level.
Recently, mall patrons were invited to take part in the live “Ride of your Life” campaign, and prompted to “unlock” the Altima from a glass box in which it was secured. Those lucky enough to “unlock” the vault were quickly swept away to experience the sedan on a racetrack. The social media scavenger hunt begins when a fictitious jealous fan, known as the Mastermind, breaks in and steals the Altima, which marks the start of “The Altima Chase.”
“The Altima Chase” begins with a video from the Mastermind taunting Nissan’s social media fans to track down the car via a number of clues on social media. Over the next three weeks, fans will have to follow along closely for each clue to discover where the Mastermind has hidden the Altima. By solving the clues – and with a little bit of luck – one fan will walk away with the ultimate getaway car, a 2015 Nissan Altima. Those who partake in the interactive scavenger hunt are also eligible to win Altima-inspired gear and cash prizes.
“The Altima ‘Ride of Your Life’ campaign has once again sparked interest and excitement among consumers nationwide, and ‘The Altima Chase’ takes this year’s campaign to the next level,” said Jeremy Tucker, vice president, Marketing Communications and Media. “The Chase is designed to drive online engagement, while emphasizing the Altima’s blend of performance, innovative technology and superior fuel economy that consistently helps give our drivers the ride of their lives.”
The social media element of the “Ride of your Life” campaign begins May 11, running through the end of the month. Fans can solve clues on Nissan’s social media channels including Facebook, Twitter and Instagram by following along via the hashtag #AltimaChaseSweeps.
The “Ride of your Life” campaign includes :30 and :15 national and cable broadcast spots and a range of digital executions in English and in Spanish. In conjunction with Nissan’s ongoing partnership with NBC’s “The Voice,” a special “Ride of Your Life” tie-in features interviews with “The Voice” contestants in 11 major media markets.