• Nissan teams up with ELLE magazine to produce special edition Micra
  • Features include panoramic glass roof, stylish new colours and discreet badging
  • Limited run of 500 models for the UK
  • Sales start 1st September, priced from £12,000

Nissan has joined forces with the world’s best-selling fashion magazine, ELLE, to develop a special version of its popular city car, the Micra.

The Nissan Micra ELLE, which goes on sale in the UK on 1st September priced from £12,000, combines stylish looks and lots of equipment.

Special features include a panoramic glass roof, chromed accents to the lower part of the grille, chrome interior door handles, 15-inch titanium grey alloy wheels, fog lamps and a roof spoiler. There are three colours available – Shiraz Red, Alabaster White and Atlas Blue – as well as a new seat fabric covering. The award-winning Nissan Connect integrated satellite navigation and infotainment system is available as an option. Discreet ELLE badges on the tailgate and front wings, front floor mats and front door guards mark out the Micra ELLE on the high street.

But that’s not all. As the Micra ELLE is based on the mid-range Acenta model, it has a long list of standard equipment including automatic air conditioning, Intelligent Key for keyless entry and push button start, electrically heated and folding door mirrors, along with a speed limiter and cruise control.

Just 500 Micra ELLE models will be coming to the UK and buyers have the choice of either the 1.2-litre 80PS normally aspirated three-cylinder petrol engine or the sophisticated 1.2 direct injection supercharged (DIG-S) petrol engine, which develops 98PS yet produces just 99g/km of CO2.

The DIG-S engine has plenty of punch for the urban jungle with 142Nm of torque and a 0-62mph time of 11.3 seconds. It also has a maximum speed of 112mph and posts combined cycle fuel economy figures of up to 68.9mpg. Both 1.2-litre engines produce emissions low enough to qualify for Nissan’s ‘Pure Drive’ badge, given only to the cleanest cars in Nissan’s line-up.

“This is far more than just a badge on a car,” said Geraldine Ingham, Chief Marketing Manager for Nissan in Europe. “There is a lot of common ground between the Micra and ELLE, with both the car and the magazine appealing to very similar buyers. A hectic lifestyle means today’s ultra-busy woman spends her day juggling work and leisure activities, family, friends and relationships… and she needs an ally. The Nissan Micra ELLE is that ally, helping her get through the day by being a key partner for getting around the city.”

To make manoeuvring as easy as possible, for example, Micra has a best-in-class turning circle, while its ‘Pure Drive’ engine technology also brings fuel cost and tax savings.

“The vast majority of ELLE readers live and work in the city. They are fun, positive, stylish women, all highly individual and with the capacity to surprise… just like the Nissan Micra ELLE,” said Geraldine Ingham.

Note to Editors:

ELLE magazine was established in Paris in 1945 and in the 1960s was said to “not so much reflect fashion as decree it.” Today it is the world’s largest selling magazine with 43 editions worldwide and 25 in Europe. ELLE has 19 million readers globally with 5.1 million copies sold each month.

A dynamic, lifestyle brand, ELLE is owned by the Lagardère Active Group, based in France, which develops local fashion wear and accessory licensing programmes throughout all five continents, based on proximity, open mindedness, freedom and optimism.

These collections, developed locally thanks to Brand Licensing programs operated by Lagardère Active Enterprises* offices, are available in a selective distribution network.

*Lagardère Active Enterprises is the dedicated business unit of the Lagardère Active Group running the brand extension worldwide.

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By |August 27th, 2012|Categories: Nissan, Nissan Micra|Comments Off on NISSAN MICRA WITH ADDED ELLEGANCE

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