Nissan Juke makes debut in Geneva



Follow the lead set by design chief, Shiro Nakamura, and use Nissan’s far-reaching personalisation programme to create a truly unique Juke

  • Dramatic contrasting colour options available inside and out
  • Wide range of alloy wheels with huge colour choice
  • First Personal Juke created by Nissan’s Chief Creative Officer for his own use


GENEVA, Switzerland (05 March, 2014) – It’s already one of the most distinctive cars on the road, but an extensive personalisation programme means the new Nissan Juke will stand out even more.

As part of a package of changes to the top selling crossover, Nissan has developed a comprehensive range of personalisation options that will allow owners to put their own stamp firmly on their new Juke. Special Personalisation Packs to enhance the interior and the exterior are now available as an option from the factory and further personalisation accessories are available from dealers.

One of the first to create his own unique car is Shiro Nakamura, Nissan’s Senior Vice President in charge of Design and Chief Creative Officer: his very special ex-factory new Juke will be on display at the Geneva Motor Show.

To allow fans and enthusiasts to see how their own individual Juke creation might look, visitors to the Nissan stand at the Show will be able to create their own personalised Juke on an engaging and innovative computer-based module that projects the various colour combinations onto a 1:8 scale model car. You want orange bumper inserts on a black Juke to make it sporty and powerful? Or an elegant purple touch within a black interior? The module allows you to see how it will look.


Encouraging creativity

As well as the raft of enhancements found on every new Juke – which includes a brand new efficient and refined 1.2 DIG-T petrol engine, new advanced technology and various visual enhancements such as an openable glass roof and new front and rear LED lighting – Nakamura-san’s yellow 1.6 DIG-T Tekna has contrasting metallic black elements.

These include the door mirror caps and headlamp finishers in black, while the smart 18-inch alloy wheels and front and rear bumper inserts are finished in the same striking Sunlight Yellow body colour.

The result is a bold visual statement, a spectacular take on an already highly distinctive design.

“For me, yellow is a very dramatic colour. But the addition of black for certain key features adds a new dimension,” said Shiro Nakamura.

“This was my choice, but with all the colour combinations on offer our customers can let their imagination run wild. And I respect their right to determine their own unique choices.”

“A survey of current Juke owners has revealed that their single most important reason for choosing the car was its exterior styling. The personalisation programme will allow owners to enhance the styling in the way they want to,” added Nakamura-san.

A multitude of personalisation possibilities

In its latest form, the new Juke has an extended palette of colours, including three new shades – Sunlight Yellow and Ink Blue metallic and a solid red for greater choice – while the distinctive motorcycle-inspired centre console is finished in grey.  

But when a customer chooses an interior Personalisation Pack, the console, door and air vent finishers, instrument meter hood, gear knob, as well as the seats and door trim can be finished in one of four contrasting colours: red, white, black or yellow.

The same colour themes also apply when the customer chooses the exterior pack. It means, for example, a white car can be fitted with red door mirror caps, front and rear bumper finishers and headlamp finishers or a red car being given black features, or… well, the choice is almost endless.

 And the choice gets wider still with a further choice of Dealer fitted accessories. These Personalisation+ items increase the contrast colour choice by seven (making 11 in total) and complement the interior and exterior packs for those customers who want to go even further.

Different alloy wheel designs, door handles, side sills, rear hatch handle and roof spoiler are available to personalise the exterior, while tweeter finishers, interior mirror cover, floor mats and armrests in a multitude of colours are available to complete the interior design.


Personalisation is easy, fun and engaging

To create a truly unique Juke, all Personalisation elements can be ordered individually and then it’s simply a case of mixing and matching favourite colours to highlight the aspects desired.