- Dale will put his 23 years in leasing to good use in growing Nissan’s LCV fleet sales
- Nissan aims to become a leading player in the LCV fleet market
- New NV400 chassis cab range further extends Nissan’s fleet LCV appeal
Nissan has appointed a new national LCV sales manager, reinforcing the brand’s intent to further build its LCV sales and market share in the UK.
Matthew Dale joins Nissan from Lombard where he built the light commercial fleet from 500 to 23,000 vehicles in just 10 years working with major fleet customers such as BSkyB, British Gas and the AA.
Dale has a true passion for light commercials and aims to build relationships and awareness with fleets that will lead to increased fleet sales.
“We are looking to become a serious player in the UK fleet market and we have already made great inroads in building an infrastructure to achieve this goal,” said Dale.
“The next stage is to further build and support the LCV dealer network, refine and improve our aftersales proposition and develop our bodybuilder and converter programme following the launch of the NV400 chassis cab range at the CV show,” he added.
Nissan has one of the most extensive light commercial ranges in the UK and Dale believes it is already surprising a few people.
“We are building strength and reliability at every fleet touch point that matches that of our product range,” he added.
Nissan reported a 74 per cent increase in light commercial vehicle (LCV) sales in 2011 compared with 2010, making it the UK’s best performing LCV manufacturer brand. It sold 10,854 commercial vehicles, which equates to a 4.2 per cent share of the total LCV market, and achieved 6,223 sales and a 2.8 per cent market share in 2010.