NEW YOUR HONDA, YOUR WAY CAMPAIGN GIVES CUSTOMERS MORE CHOICE
Honda is giving customers the opportunity to create their very own exclusive offer package in the new ‘Your Honda, Your Way’ campaign. Buyers have a choice between a range of offers including four years complimentary servicing, an insurance contribution and extended guarantee to tailor-make a package to suit their requirements.
Customers visiting a Honda dealership to purchase any new Jazz, CR-V or current Insight on orders between 1 January and 31 March 2012 and registered by 30 June 2012 will have the opportunity to choose three of the following offers, while CR-Z customers have the choice of two:
Four years complimentary servicing including roadside assistance
Fourth year Honda Happiness Extended Guarantee
Up to three years road tax1
£300 insurance contribution
Three years 6.4 per cent APR representative PCP with nil deposit – a Honda first
Two years 0 per cent HP with 35 per cent deposit
Customers can pick and choose two or three of the above to make any combination they wish.
“‘Your Honda, Your Way’ follows on from the successful ‘4’ campaign which launched in summer 2011. We wanted to carry forward some of the popular elements of the ‘4’ offer, however we recognise that everyone has different requirements and this new campaign gives our customers the flexibility to tailor-make a package which best suits their individual needs,” commented Paul Runza, Tactical Marketing Manager. “Customer satisfaction is a top priority for Honda and this is a perfect example of how we are always looking at ways we can deliver customer excellence.”
Love Hearts Imagery
To bring the campaign advertising to life, Honda has teamed up with Swizzels Matlow, the makers of Love Hearts and used the retro sweet imagery to emphasise the customer choice element of the ‘Your Honda, Your Way’ campaign and give the adverts a fun, fresh look and feel.
The Love Hearts images will be a familiar feature across all Honda Marketing activities throughout the first quarter of 2012.