The New York International Auto Show is pleased to announce the launch of the 2013 poster artwork which helps set the tone for New York City’s iconic 113-year-old automobile event, which runs from March 29 – April 7 at the Jacob K. Javits Convention Center in Manhattan.

New York Auto Show

This year, Lady Liberty is taking New York by storm with a triumphant drive around the city as ticker-tape rains down to mark the start of the New York International Automobile Show.

“The 113-year old New York Auto Show is an historic part of the fabric of the City,” said Show Chairman John LaSorsa. “And we love the idea of incorporating other iconic NYC elements into the poster design.”

“The idea of the Statue of Liberty as a hood ornament receiving a ticker-tape welcome along the Canyon of Heroes on her way to the auto show is a fun and imaginative way of celebrating our love of the car and this great City,” he continued.

The New York Auto Show is an awesome combination of new ideas, technological innovation, exceptional concept cars and nearly 1,000 of the latest new cars and trucks.

Over one million visitors are expected to visit the show this year to see what is truly possible from the automotive industry.

The attention-grabbing graphic serves many purposes for the event including the basis of an extensive outdoor advertising campaign on major metro area billboards, the New York City Subway, Long Island Rail Road, NY Waterway, and Metro-North Railroad. It’s also the focal point of a comprehensive magazine, newspaper and web advertising campaign.