- Renault models will take pride of place at the 2015 edition of the prestigious Cannes Film Festival. This year, for the first time ever, great actors, directors, producers and VIPs will be driven to the famous red carpeted steps in New Espace!
- For the Festival fortnight, from 13 to 24 May, Renault will supply 200 Initiale Paris versions of New Espace, with special golden palm decals to mark the occasion. The partnership also includes an “image” fleet of six Capturs, four New Twingos and 15 Renault Twizys available for test drives by the general public.
- New Espace was launched in the spring and features in an advertising campaign starring Kevin Spacey that started in mid-April. It is a distinctive vehicle, with its comfort, materials and wealth of equipment. With the exclusive Initiale Paris signature, this new crossover embodies the very best of Renault’s know-how.
- Renault has been an official partner of the Cannes Film Festival for 32 years, and has shared the values of the cinema for more than 110 years. Cannes conjures up images of prestige and glamour, offering an unmissable opportunity to promote the brand’s latest models to the worldwide media.
RENAULT REVITALIZES THE 2015 OFFICIAL CANNES FLEET
The brand’s emblematic models, including Renault 25, Safrane, Vel Satis, and more recently, Latitude, have been driving to the steps of the Palais des Festivals for 32 years. In 2015, Renault has chosen New Espace as its star model, supplying no less than 200 vehicles for the event.
“We wanted to breath new life into the fleet and capitalize on the traffic generated by the 200,000 people from all over the world who visit the Cannes Festival, and on its high media profile to put New Espace under the spotlight,” explains Claude Hugot, Director of Public Relations of the Renault-Nissan Alliance.
NEW ESPACE: RENAULT’S FLAGSHIP MODEL
Renault’s new crossover, launched in April 2015, is on offer in a four-tier range: Life, Zen, Intens and Initiale Paris. After several casting sessions, the Initiale Paris version in Amethyst Black was chosen as the official car of the 68th Cannes Film Festival. The Initiale Paris signature embodies Renault’s vision of wellness and quality of life onboard, with some remarkable strong points: a distinctive design, quality materials and finish, outstanding comfort, a quiet ride, efficient temperature control, discreetly integrated high technology and customer service based on individualized care.
RENAULT AND THE CINEMA: A LOVE STORY THAT GOES BACK MORE THAN 110 YEARS
Thanks to this partnership, Renault hopes to benefit from the exceptional media visibility generated by the event and to strengthen its already close ties with the 7th art. Its support for the cinema is proof of the Group’s long-term commitment, which started more than 110 years ago, at the time when the first cinema studios were built in Billancourt between 1885 and 1898 alongside Renault’s factories. Today, Renault is closely engaged with some of the top film festivals: Lyon, Deauville, Angoulême, Cabourg, Marrakech and the Venice International Film Festival.