NEW PEUGEOT DESIGN LAB OPENS ITS GLOBAL DESIGN STUDIO DOORS TO EXTERNAL CLIENTS
- Utilising the vast skills, experience and facilities of Peugeot Design Centres
- Drawing on these facilities in Paris, Shanghai and Sao Paolo
- With the opportunity to facilitate the design requirements of external clients
A new Peugeot Design Lab is launched to offer external clients an exceptional design capability with its main objective to provide the design of products, services and experiences for external clients from all market sectors.
The considerable technical and human resources of the Peugeot Design Centre, at the heart of which the Peugeot Design Lab is located, gives the Peugeot Design Lab a unique capability in this area, across three continents, in the cities of Paris, Shanghai and Sao Paolo.
Today, the automobile is, in terms of design, a complex product but also one of the most accomplished. As underlined by Gilles Vidal, Director of Style Peugeot, “The challenge for automobile designers is ambitious: to anticipate ever higher expectations for quality, safety, and content, while preparing to make a step forward in design with a style that is innovative, attractive, and different”.
With its rich industrial history and strong expertise in automobile design, Peugeot is able to place its considerable facilities to clients outside the motor industry.