New MINI 2014


The new MINI. VIPs and fans celebrate a glamorous world premiere in London. Taking on the world: Yesterday London, today LA, tomorrow Shanghai.


London / Los Angeles / Shanghai. Born in Great  Britain but at home all around the world, it is fitting that the new  generation of the MINI should be presented in three cities on three  continents over three days. First up was London, where fans and VIPs  flocked to the city’s legendary Sorting Office venue yesterday to  celebrate the arrival of the new MINI.

From Oxford to London.

Mini 2014

Yesterday afternoon the new MINI rolled off the assembly line for the  first time at the BMW Group/MINI plant in Oxford, where the first  classic Mini was also produced back in 1959. An historic moment  indeed. And to celebrate in suitable style, the BMW Group invited  around 500 guests for an evening at the Sorting Office venue in the  heart of London. When a British icon like MINI decides it’s time to  party, everyone comes out to play: there was singer and London local     Ellie Goulding, it-girl Peaches Geldof, Made in  Chelsea stars Kimberley Garner and Diego Bivero-Volpe, singer  Lianne La Havas, fashion designer Henry Holland, model Poppy  Delevingne, actresses Laura Bailey, Kelly Eastwood and Jaime Winstone,  Sugababe Jade Ewen, fashion designer Amy Molyneaux and television  presenter Zara Martin. Goulding even took a turn behind the DJ decks  exclusively for MINI, before synth-pop band du jour Fenech Soler hit  the stage for an hour-long live set. “We’re touring at the moment and  will be on the road for another three weeks,” said Fenech Soler singer  Ben Duffy. “But we’ve never had a MINI on as a support band. Sharing  the stage with it was a lot of fun – it’s a proper rock star!”     Little Dragon   DJ Set then took over at the DJ decks to keep the  party guests bubbling merrily through to midnight.

Images MINI 2014


The party goes on: Today in Los Angeles.

The unveiling of the MINI on American soil will be celebrated this  evening, 19 November, at the Kim Sing Theater in Los Angeles. 175  guests have been invited for the occasion. American electro-pop band     Passion Pit will be performing live.

The finale in Shanghai.

On 21 November approximately 200 guests will set eyes on the new MINI  for the first time at the impressive Waterhouse location in South  Bund. Live on stage will be a band who have been big MINI fans since  the MINI United Festival in 2012: Gossip and their  front-woman Beth Ditto.

All new, all MINI – the new MINI.

The new MINI is one thing above all: a car with even more MINI about  it. The new-generation model has made significant advances in every  area when it comes to driving fun, quality and individuality. With new  design solutions and exquisitely crafted exterior and interior  details, the new MINI is more modern, eye-catching and versatile than ever.