New V-Class receives “Red Dot Award: Product Design 2014”
- New V-Class impresses with elegance and sportiness
- Additional awards go to Mercedes-Benz C-Class, GLA and S-Class Coupé
- Red Dot is a globally coveted seal of quality for design
Stuttgart/Essen – As part of the Red Dot Gala held on 7 July 2014 in Essen, the new Mercedes-Benz V-Class received the Red Dot Award: Product Design in what is one of the world’s largest product competitions for design quality.
The MPV impressed the jury primarily with its elegance and sportiness. Thanks to its design elements, the new V-Class is unmistakably a member of the Mercedes-Benz passenger car family and exudes an air of modern luxury. The powerful front is underscored by an upright radiator grille with three-dimensional, centrally positioned star and gives the vehicle its character.
Typical features of the brand also include the headlamps which extend far into the wings. In the interior too the V-Class demonstrates the clear design philosophy: the cockpit in particular features strong passenger car characteristics, with the design of the circular instruments, the ventilation outlets and the freestanding central display. Both the contrasting interplay of sensuality and clarity in the interior of the MPV and the intelligent use of space are hallmark features of Mercedes-Benz. This creates a refined and pleasant sense of a generous amount of space.
“Sensuous, dynamic contours, intelligently showcased high tech and exquisite high-class appeal make the V-Class an automotive icon that blends elegance and functionality to perfection. The new V-Class is a self-confident statement of modern luxury and embodies our design philosophy of sensual purity in striking fashion,” says Gorden Wagener, Head of Design at Daimler AG.