New Mahindra Duro DZ receives great response; launched in South India
Mahindra 2 Wheelers’ cumulative sales cross 1 lakh units this year
Mumbai, February 01, 2012: Mahindra Two Wheelers Ltd (MTWL), a part of the US $14.4 billion Mahindra Group, continued to build its presence in the two wheeler segment.
Mahindra 2 Wheelers launched its new scooter, the Duro DZ, in the South in January 2012. Post the encouraging response to the Duro DZ in the South, it plans to roll out this scooter nationally, in February. The new Mahindra Duro DZ is a solid, powerful, fuel efficient 125 cc scooter considered by some industry experts to be the most suitable scooter for tough Indian roads.
The company’s cumulative scooter sales from April 2011 to January 2012 stood at 116402 units. Sales in January 2012 were 6984 units.
“We have undertaken stock correction to make space for the introduction of the new Mahindra Duro DZ. We are very excited about the enthusiastic response that the Duro DZ has been receiving all across the South where it was launched last month. We now intend to roll out the Duro DZ nationally very soon. It is a solid and powerful scooter designed specifically for Indian road conditions.
With an amazing range of superior features, and a very attractive launch price, the new Duro DZ is sure to be an instant hit. We have also created an interesting new marketing campaign with actor Kareena Kapoor, which will be launched nationally.” said Mr. Viren Popli, Senior V.P. Strategy and Market Development, Mahindra Two Wheelers.
The cumulative sales for the company have crossed a landmark figure of three lakh units, with both the Rodeo and Duro scooter brands having a franchise of more than one lakh consumers across the country.
Mahindra 2 Wheelers’ powerful 125 cc scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst young couples, while the Mahindra Duro is positioned as a solid family scooter. The Flyte is the Indian woman’s two-wheeler of choice.