NEW KIA OPTIMA TO BE UNVEILED AT THE 2011 JOHANNESBURG INTERNATIONAL MOTOR SHOW

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(South Africa) September 26, 2011 – After making its World Debut at the New York Motor Show in April 2010, the all new Kia Optima, together with the new Rio, will be the second new model to be unveiled by Kia at this years Johannesburg International Motor Show.

KIA Front View Optima

“With the all-new Optima, our global design team, under the direction of Chief Design Officer, Peter Schreyer,  has created a truly unique vehicle with distinctive dimensions and proportions to challenge the D-segment. The Optima will challenge German brands currently dominating this segment, and provide consumers with an alternative, when shopping for a luxurious  mid size sedan”, comments David Sieff, National Marketing Manager: Kia Motors SA.

KIA Rear View Optima

Longer, lower and wider than the previous generation model, the new Optima features a significantly longer wheelbase (up by 75 mm) and will offer much more space for people and cargo. New Optima is significantly sleeker than the previous model, with an aerodynamic drag figure of Cd 0.29 (down from 0.32 ) – enhancing refinement, performance and fuel economy.

KIA Optima

Kia’s product concept behind the creation of new Optima focused on four key areas.  Stand-out styling – a unique exterior with a driver-oriented interior, highly competitive performance – down-sized but more efficient engines with six-speed transmissions, superior packaging – new, longer wheelbase platform and advanced features – high-tech options to boost Optima’s status and Kia’s brand identity.

The new Kia Optima will be launched to the local South African public early in 2012, upon which final specification levels will be confirmed.