NEW FIAT 500 COLOUR THERAPY RANGE TAKES RETRO-CHIC TO THE ROAD







Published by Gerald Ferreira Date: August 10, 2012
Categories: FIAT, Fiat 500

  • All new retro-chic Fiat 500 Colour Therapy range hits the street
  • Top fashion, celebrity and beauty photographer Elisabeth Hoff showcases city car’s on-trend design

Fiat 500

The spirit of the 1970s is back as Fiat 500 launches an all-new retro-chic ‘Colour Therapy’ range, aimed at the young, cool and trendy who remain uninspired by bland, conventional city cars. The new ‘70s infused collection is a must-have car for style-conscious drivers, mixing the latest technology and features with classic, chic, retro design and colour combinations.

There are five striking statement colours from vibrant Pasodoble Red and Countrypolitan Yellow, to the pastel Volare Blue, New Age Cream and Tech House Grey. These bold design upgrades draw inspiration from ‘70s fashion and trends, while funky retro white detailing such as cool white wheel covers or alloys, old-school white mirror covers and a ‘pool ball’ gear knob help bring back the fun, vibrant and colourful era of the decadeand make this car a retro-lover’s dream.

Fiat 500 2012

The Fiat 500 has already earned credibility in the fashion world with its previous trims. With ‘70s style very much on-trend this season, the ‘Colour Therapy’ range has already been the focus of a top London photoshoot. Fashion, celebrity and beauty photographer Elisabeth Hoff, set out to capture the ‘70s inspired colour and design while reflecting the modernity of the car, with a contemporary finish and feel to all her work. Each shot focuses on the ‘70s technique of ‘colour blocking’ using the simplicity of multiple shades of the same colour with modern highlights.

The new Fiat 500 Colour Therapy range sporting this ‘70s-inspired design pack will be taking pride of place at Fiat dealerships nationwide later this month, with prices starting at £10,760.