Midrand – BMW South Africa has announced the appointment of NATIVE VML as its new digital agency, following an industry-wide competitive pitch process.


NATIVE VML is a multi-award winning digital agency with a solid footprint into Africa and an innovative agency constantly pushing boundaries in the digital sphere.

Guy Kilfoil, BMW South Africa’s General Manager for Brand Management and Marketing Services, says “We are excited to have NATIVE VML on board. The company has displayed a solid understanding of our business and we believe that they are well positioned to take our brand to the next level. Digital communication is constantly evolving and for a cutting-edge brand like BMW, it’s vital that our agency is ahead of the curve when it comes to digital communication and integration. As a leading premium automotive brand we constantly need to evolve and be innovative.”

“Strategic alignment with a like-minded agency will create a platform to produce cutting edge, creative and quality work – a perfect fit for us,” he added.

NATIVE VML will be responsible for all of BMW South Africa’s digital campaigns – from strategy to creative idea generation and production.


Kevin Lourens, Chief Growth Officer of NATIVE VML, says he hopes this is the start of a long and successful relationship with BMW South Africa. “BMW is not only prestigious as a brand, but its essence is about innovation and pushing boundaries. We are excited to work with the company and do things that have never been done before – to lead with progressive digital marketing ideas,” he says.