NAIAS Education Day Provides Glimpse at Many Facets of Auto Industry


    For the first time, Education Day open to all age groups

    Tours, hands-on activities designed to inform students about technology, design, environmental concerns and more

    North American International Auto Show LogoDETROIT, Dec. 14, 2011 /PRNewswire/ — The North American International Auto Show (NAIAS) today announced that plans are in place for its annual Education Day, scheduled for Wed, Jan. 18 at Cobo Center in Detroit.

    One of the world’s premier automotive events, the NAIAS takes place Jan. 14 – 22, 2012. Show executives also announced that for the first time, Education Day would be open to students of all ages, including college level. The PNC Foundation, which specializes in early childhood education, is supporting NAIAS Education Day.

    “It’s never too early to educate our young people about the many opportunities that exist within the automotive industry,” said Bill Perkins, chairman of the NAIAS 2012. “We are proud that we can contribute to an industry that offers such diverse opportunities, from technology to creative disciplines like art and design.”

    Now in its seventh year, NAIAS Education Day is designed as a greater auto show experience. While students will have the opportunity to view the approximately 500 new vehicles on display, they will also be engaged in the industry through tours and hands-on activities facilitated by experts in their particular field.

    Even more customized this year, students will have the opportunity to learn about a variety of careers associated with the automotive industry, from engineering, automotive design and other career disciplines that are applicable to the industry.

    With the support of the PNC Foundation, the NAIAS Education Day promises to reach more students than ever before, across a wide range of grade levels.

    “PNC’s signature philanthropic initiative, ‘Grow Up Great,’ is one of the most comprehensive early childhood education programs in the nation,” said PNC Regional President Ric DeVore. “PNC’s support of NAIAS Education Day will help provide learning opportunities to students of all ages.”

    By registering early, participating schools also have the opportunity to receive a $100 bus grant. The bus grant is available to the first 100 busses from applying schools.


    • NAIAS Education Day – Wed., Jan. 18, 2012
    • Arrival: 8:30 am – 9:00 am
    • Show floor access: 9:00 am
    • Departure: Noon – 3:00 pm

    Registration and refund policy:

    NAIAS Education Day participants enjoy a discounted school price of $12 per person, which includes a lunch coupon for pizza, chips and a soft drink.

    To register your school and for more information, visit Payment can be made with either check or credit card. Tickets are non-refundable, however if a school cannot attend due to unforeseen circumstances, the tickets may be transferred to another weekday of the public show.

    North American International Auto Show

    Entering its 24th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most – up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.