Volkswagen Group South Africa maintains its leadership in the passenger car market
- Polo Vivo still the best-selling passenger car in South Africa
- Positive start for the new Golf
- Best ever February sales for Audi
Volkswagen Group South Africa maintained its leadership in the South African car passenger market with the total sales of 8 516 units and a market share of 23.2% in February 2013.
In February 2013, 36 666 new passenger cars were sold in South Africa, an increase of 0.8% when compared to the sales in February 2012. The sales however decreased by 7.6% when compared with January 2013.
Polo Vivo was the top-selling passenger car in February with 2 742 units delivered to customers. The new Golf had a positive start with the delivery of 767 units in its first month of reporting.
Audi recorded its best ever February sales with the total sales of 1 512 units. The A4 was the best-seller with 459 units.
Volkswagen Commercial Vehicles sold 519 units in the light commercial vehicles segment and 292 of these units were Amarok single and double cabs.
“The sale of the new passenger cars through dealers, which has been weak for the past three months, recovered quite strongly in February. The sales grew by an estimated 16% on January 2013 and 4.9% up on February 2012. The performance of the dealer market in February halted the decline in the dealer new car sales cycle which has been weakening since August 2012. The year–to-date new passenger car dealer market for 2013 is now 0.9% up on the January and February dealer market in 2012,” said Mike Glendinning, Director: Sales and Marketing at Volkswagen Group South Africa.
“While the increase in the CO2 emissions tax announced in the 2013 national budget will have an slight impact on new car pricing and probably on the structure of demand, on balance, the new car market will continue to be supported by declining real new car prices and low interest rates promoting new car affordability,” added Glendinning.