Naamsa Volkswagen Car Sales December 2012


Volkswagen Group South Africa ends 2012 in the top position in the passenger car market

  • Volkswagen Group South Africa tops the passenger car market for the fourth consecutive year
  • Polo Vivo and Polo top selling passenger car models in 2012
  • Audi’s market share in premium segment grows to 21%
  • Volkswagen Group South Africa sold 107 689 units in the total market

Naamsa Volkswagen

Volkswagen Group South Africa ended 2012 as the market leader of the passenger car segment in South Africa for the fourth consecutive year with the total sales of 99 106 units (Volkswagen – 82 363 and Audi – 16 743) and overall market share of 22.3%.

Polo Vivo (34 873) and Polo (28 667) – both locally produced – were the top selling models in the local passenger car market in 2012. Both models accounted for the 14.4% of the total passenger car market in 2012.

Audi grew its market share in the premium segment to 21% in 2012 with the total sales of 16 743 units. The sales achievement was an all-time record for the Audi Brand. It achieved 15% year-on-year growth which was above the premium segment average of 6%.

  • Volkswagen Commercial Vehicles sold 8 583 units in 2012.
  • Volkswagen Group South Africa sold 107 689 vehicles in the total market.

During December 2012, 33 043 new passenger cars were sold in South Africa, an increase of 7.6% when compared to the sales in December 2011. Volkswagen Group South Africa delivered 7 263 units to its customers and achieved a market share of 21.9% in the passenger car market in December 2012. Polo was the top selling passenger car with 2 307 units.

In 2012, a total of 439 997 new passenger cars were sold in the South African market at an average selling rate of 1 472 cars per day. The market, which grew by 11.3% when compared to the 2011, was the second largest on record after the 2006 peak. The selling rate of new cars was 6.2% up in December compared to the rate recorded in November.

“The passenger car market growth in 2012 was driven by a number of factors. These include vehicle pricing that was below inflation, replacement demand from the market peak in 2006, new car retail support, interest rates that were at lowest levels in 35 years and new model entrants especially in the A0 segment. Most of the growth came from the dealer channel which increased by 1.5% from 79.8% in 2011 to 81.3% in 2012,” said Mike Glendinning, Director: Sales and Marketing at Volkswagen Group South Africa.

“The 2013 passenger car market is likely to grow by around 3% to 455 000 units. However, the trading conditions will be tougher due to economic growth restraints including continued pressure on household income, anticipated higher levels of pricing due to the deteriorating exchange rate and intense competition especially in the A0 segment which is the largest segment in the passenger car market,” added Glendinning.