NAAMSA – Ford Car Sales for April 2013

Category: Ford, Ford Financial
Tags: NAAMSA

Car Sales Ford

APRIL 2013 NAAMSA RETAIL SALES - Ford Motor Company of Southern Africa’s response

  • Ford sales continue to out-perform industry
  • 10,1% Ford market share is highest since December 2005
  • Demand for Ford Ranger continues
  • New Ford Kuga sales continue to grow
  • Mazda3 sales improve off better supply

Car Sales Ford

PRETORIA, South Africa, 03 May, 2013 – While the SA car market seemingly rallied during April to show impressive growth, Ford Motor Company of Southern Africa (FMCSA) continued to out-perform the industry as it posted more than 5,000 sales yet again this year.

Ford commanded double-digit market share once again, the brand’s highest share since December 2005. Volumes are up 44,5% year on year in an industry up 19,5%, while year-to-date sales displayed an equally promising Ford picture, up 30,7% when industry sales grew 7,5%.

“April sales showed a very positive picture of growth, but shouldn’t be viewed in isolation,” said FMCSA General Manager Sales, Rob Crouse. “March sales were unusually low compared to March last year and April sales were equally high year on year skewing the picture. So, while 19,5% growth this month looks exciting, the 7,5% growth year-to-date provides a much more realistic picture of the market.”

Ford Ranger continued to sustain demand off last month’s all-time record sales with 1,787 units sold, the second-best month for Ranger sales since launch. Sales of Fiesta and Figo maintained their strength with 718 and 1,163 units respectively.

“Our dealer channel continues to be the primary driving force behind increasing sales, indicating strengthening consumer demand,” said Crouse. “Where fleet and government sales are softening, dealer channel sales are up 9,9% year-to-date.”

Mazda3 returned impressive sales numbers thanks to improved supply from Japan while the new Ford Kuga continued to attract market interest courtesy of its keen pricing and value-packed package.

New vehicle sales ended April 4,013 units down on March to end on 50,920 units. Passenger car sales accounted for 16,4% growth on April 2012, 9,4% behind March sales. Light Commercial Vehicle (LCV) sales were 5,3% down on last month, but 27,6% ahead of April sales last year.

“Ford continues to dominate sales growth in South Africa, driven by a constant stream of new products and technologies,” said Crouse. “That we are able to post our best market share in over seven years is proof enough of the South African market’s demand for our products.”

TOP PERFORMING: NEW PASSENGER VEHICLES

April 2013 - Car Sales South Africa
ModelVolume
1VW Polo Vivo2 231
2VW Polo1 828
3TOYOTA Etios1 581
4FORD Figo1 163
5BMW 3-Series1 127
6MERCEDES C-Class857
7TOYOTA Fortuner852
8FORD Fiesta718
9TOYOTA Corolla702
10VW Golf 7551

TOP PERFORMING: NEW LIGHT COMMERCIAL VEHICLES

April 2013 - Car Sales South Africa
ModelVolume
1TOYOTA Hilux3 227
2FORD Ranger1 787
3CHEV Utility1 628
4TOYOTA Quantum1 354
5Nissan NP2001 348
6Isuzu KB1 047
7VW Amarok589
8Nissan NP300 Hardbody390
9MAZDA BT-50205
10Landcruiser PU196

Source: Naamsa

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