NAAMSA – Car Sales January 2013 – Nissan fast out of the starting blocks

  • January sales total 4 645 units – up 13.5 percent month on month and up 44 percent on December.
  • Market share of 10.1 percent for January up by 1.3 percent compared to December and 0.5 percent up on full-year 2012.

nissan(Rosslyn, South Africa, February 1) Nissan South Africa has powered into 2013 by firing an impressive  opening salvo in January, total sales of 4 645 for Nissan/Infiniti maintaining the momentum which saw the company end the previous year as a big winner in terms of increased market share and total numbers.

Nissan South Africa’s cars and light commercial vehicles accounted for 10.1 percent of the industry’s 45 776 January sales, Nissan registrations surging by a massive 1 429 units in a market which expanded by 18 percent compared to December.

Says Johan Kleynhans, Nissan South Africa’s Sales, Marketing and Aftersales  Director: “We’ve entered 2013 full of confidence, and January’s NAAMSA numbers suggest our bullish position isn’t misguided. The industry as a whole had a strong month thanks in no small part to the Orange AfCon 2013 soccer tournament, but our sales are running well ahead of the industry, and along with our market share – which is the highest share in our current financial year –  also exceeded our targets.”

The Nissan NP200 continued to make a strong showing in the half-tonner segment with sales of 1 553 units, while the market also continues to appreciate the value proposition that the NP300 one-tonner represents. Micra, at 598 units, enjoyed significant growth too. Nissan Juke –a finalist in the South African Guild of Motoring Journalists’ Car of The Year Competition – had its best month in the current financial year and sold in numbers similar to when it was first launched.