Volkswagen Group South Africa strengthens its top position in the passenger car market

  • Polo Vivo still the best-selling passenger car in South Africa
  • Amarok sales boost Volkswagen Commercial Vehicles
  • Audi delivers another sterling performance in the premium segment

Volkswagen Car Sales

Volkswagen Group South Africa strengthens its leadership position in the South African car passenger market in April 2013 with the total sales of 8 463 units and a market share of 24.6%.

In April 2013, 34 346 new passenger cars were sold in South Africa, an increase of 16.4% when compared to the sales in April 2012. The sales however decreased by 8.6% when compared with March 2013. To date, the new passenger car market is 5.7% up when compared to the same period in 2012.

Polo Vivo was the best-selling passenger car in April with total sales of 2 762 units. It was followed by Polo, which sold 2 160 units in April. Since its market introduction in March 2010, Polo Vivo has sold 108 836 units. Polo Vivo has been the top-selling passenger car in South Africa for the past three years.

April was another good month for Audi with the delivery of 1 607 units to customers. The A4 was again the best-seller for the Audi Brand with 535 units. Audi’s year to date premium segment market share improved to 24.5% in April.

Volkswagen Commercial Vehicles reported deliveries of 817 units in the light commercial vehicles segment in April. The sales were boosted by Amarok single and double cabs which sold 589 units.

“The car sales in April were partly boosted by the availability of more selling days. The selling rate of new cars per day was up 6.7% in April when compared to April 2012 but it was slightly down compared to March.  The decline can be attributed to amongst other things softening demand due weaker economic circumstances and increase in CO2 emissions tax which came into effect in April,” said Mike Glendinning, Director: Sales and Marketing at Volkswagen Group South Africa

“The new car market is likely to come under pressure in the coming months due the weakening rand. The market will however continue to be supported by the replacement demand, low interest rates, highly competitive trading environment and ongoing introduction of new models,” added Glendinning.