Mercedes-Benz Dream Cars
“Mercedes-Benz dream cars” is a combined concept that we are rolling out through our customer activities around our coupé, cabrio and roadster model series. The dream cars include the new E-Class coupé and cabrio models, the SLK and SL sports cars, the CL as well as the CLS and the CLS Shooting Brake, together with our SLS AMG Coupé and SLS AMG Roadster models,” says Selvin Govender, Divisional Manager Marketing, Mercedes-Benz Cars.
Approximately 133,000 of these dream cars were sold worldwide in 2012. The aim is to increase model sales further during 2013. The newly introduced E-Class cabrio and coupé will play an important role in growing these sales.
Worldwide, some 75,000 customers have opted for an E-Class cabrio since the market launch in 2010. More than 132,000 units of the coupé version have been sold since it was unveiled in 2009.
In its third generation, the SLK combines a sports character with comfort, a striking design with supreme everyday driving, and top performance with exemplary ecological credentials. In the roadster segment the Mercedes-Benz SLK was the global segment leader in 2012 with 31,800 new models sold.
Now in its sixth generation, the iconic Mercedes-Benz SL sports car continues to be as popular as ever. From the current model series, 10,700 units were sold in 2012, three times as many as in the previous year. The SL’s history dates back 60 years to the 300 SL racing sports car of 1952.
The SL won a 2012 “Automotive Brand Award” for its outstanding design. The highest accolade for vehicle body construction was also received in 2012 in the shape of “EuroCarBody Award”.
The unique concept behind the CLS Shooting Brake last year saw Mercedes-Benz establishing an entirely new segment. In terms of design idiom and equipment, this model fulfils every customer requirement. An American cherry wood load compartment floor, for example, helps to create an exclusive yachting ambience. In February, the CLS Shooting Brake was awarded the 2013 Design Trophy in the Estate Class category for its exciting design. The jury also voted it the most beautiful car of all. Around 37,000 units of the CLS and CLS Shooting Brake were delivered to customers in 2012. Since the CLS made its debut in 2003, over 240,000 vehicles have been sold.
Images Mercedes-Benz SLK
The SLS Coupé is a super sports car that offers distinctive styling, superior handling, and Mercedes-Benz’ hallmark of practicality and safety in everyday used.
The purist design of the SLS AMG Coupé fascinates with its passionate sportiness and reinterprets the breathtaking design of the Mercedes-Benz 300 SL. The stylistic highlight is the distinctive gullwing doors, which impart to the SLS AMG a charisma like no other.
The Mercedes-Benz Roadster adds an open-top version of the dream car. This fascinating super sports car is a perfect synthesis of open-top driving enjoyment, outstandingly dynamic handling, exemplary safety, and the consistent use of lightweight engineering.
“Mercedes-Benz has always made automotive dreams come true and these models in particular are what make the brand so exciting,” concludes Govender.