30th August 2022 – It has been recently revealed that R W Crawford Ltd (Crawfords), the specialised provider of Isuzu vehicles and agricultural machinery, has put its best foot forward in the world of non-league football by sponsoring three local clubs across separate branches.
Via regional depots, Crawfords are sponsoring Egerton Football Club in Kent, Woodham Radars Football Club in Essex, and Billinghurst Football Club in Sussex. Each club is a prime example of the passion and sportsmanship of non-league football, demonstrating the importance of community engagement within the sport.
The sponsorship of the teams, each of which began in July, will run initially for the upcoming season with plans to extend each partnership if successful. Crawfords’ patronage of the teams has been valuable not only in becoming the new front-of-shirt sponsor, but also providing the teams with new kits. The partnership will also provide advertising pitch side banners as well as social media promotions which will be ongoing throughout the season.
Crawfords, which was established by Bob Crawford in 1980 as a farm machinery dealership in Essex, has since evolved into a much larger company consisting of four locations across the south of England. Crawfords has also expanded its range of products since opening, adopting the Isuzu franchise in 2014 with dedicated Isuzu staff members on multiple sites.
Egerton FC, also known as the Egerton Eagles, compete in the Ashford & District Sunday Football League in Kent and are recent winners of the Val Helen Division One League Cup. Playing in the team is the brother of Crawfords’ dedicated Kent-based Isuzu Technician.
For the Essex-based club, Woodham Radars FC, Crawfords has taken the role as main sponsor of the Under 17s team – the Rockets – who play in the Chelmsford Youth Football League. Managing Director of Crawfords, Wes Crawford, also has a close personal relation within the youth team.
As for the Sussex-based club, Billinghurst FC, their sponsorship has been directed towards the third team who play in the Brickability West Sussex Football League Division 2 North. With the club’s home ground only a short walk down the road from the Sussex Crawfords branch, it is no surprise that the site has strong ties with Bilinghurst FC.
Brand Director at Isuzu UK, Alan Able, said: “With Isuzu UK aiming to become the driving force behind non-league football, it is no surprise that members of the Isuzu dealer network, like Crawfords, are actively contributing to the betterment of their local non-league clubs. This dealer participation is reflective of Isuzu UK’s aim of drawing attention towards passionate, local clubs throughout the period of our multi-year sponsorship deal with The FA.”
Hannah Kelsey, Group Marketing Manager at Crawfords, said: “Our multiple partnerships with these clubs is really exciting. Sponsoring different teams of different levels allows us to give something back to the local community through supporting non-league football. This falls in line with the recent announcement regarding Isuzu UK’s title sponsorship of England’s two leading non-league competitions. We are proud to sponsor these clubs and look forward to a great 2022/23 season!”