412 today announces a new partnership with and, two of the flagship automotive titles from Dennis Publishing. will be powering both websites for brochure and test drive requests from immediate effect, with set to follow in late march.

This partnership offers manufacturers and dealers a compelling opportunity to capture thousands of in-market new car buyers, every single day on websites featuring different new car content to suit all types of buyer.

Chris Green, Sales Director of said: “We are delighted to be working with one of the world’s leading independent publishers. Our brochure and test drive integration with such sites like and gives a more multi-channel approach for manufacturers and dealers alike in order to generate the new car sales they need in a tough climate.

“We expect this partnership to go from strength to strength, including plans to be powering the website from March 2013. Future developments could also include a data and intelligence partnership which will give cutting edge consumer insight to the automotive industry.” provides data, leads and intelligence in the automotive space, using online and offline communication with over 50,000 consumers every month, through car buying conversations, targeted email marketing and working with other large publishing partners. provides 1,000s of in-market customers to its manufacturer and dealer client base every month. has an active community of over 1.3 million registered users, growing at a rate of over 60,000 fresh motorists every month. Over 6 million unique users visit the website annually, and with a focus on new and nearly new cars, it has established itself as the premier choice for OEM and franchised dealer in-market activity, servicing fourteen of the top twenty UK car brands.