Motor Trade News, the only business to business motor trade magazine to be sent to every franchise car dealer in the UK, has made a major investment and created a state of the art, unique and comprehensive franchise dealer database to which the publication will now be targeted.

Developed over the past six months, the database is the newest and most up to date list of its kind which has been both fully researched and verified.  It will provide the publishers of Motor Trade News with a list that will be available to customers for targeted email marketing, data cleansing, market research together with other promotional opportunities

The first issue of Motor Trade News to take advantage of the new database will be distributed in July. According to the publishers the magazine is already read by a major slice of senior named managers within the UK franchise dealer network and the enhanced database will further add to this number.

Existing and potential advertisers in Motor Trade News will now have the most accurate and up to date database of UK franchise dealer networks, with key manager and directors identified, to whom they can advertise and market key products and services.

Talking about the move, Publishing Director, Gordon Lyster, said: ‘This is an exciting time for Motor Trade News. In the past Motor Trade News was distributed by a third part list supplier, now having created our own database we are tracking movements and staff changes at a granular level and are able to share far greater market insights with our customers.’

Motor Trade News