Now that media days have concluded at the North American International Auto Show in Detroit, the focus and the fun shifts to the public show (January 19 – 27). And one area of the Cobo Center show floor not to be missed is the Mopar Garage, which is part of the huge Chrysler display.
The 1,015-sq.-ft. garage exhibit features select Mopar parts and accessories for the all-new 2013 SRT Viper and Dodge Dart. In the Fiat display, a glass wall of Mopar parts and accessories for the Fiat 500 is also on display. In total, more than 300 Mopar performance parts and accessories are shown.
“Mopar offers more than 500,000 quality-tested parts and accessories throughout the world,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We want to give show-goers a glimpse of how they can personalize and accessorize some of our new vehicles and furnish their garage in full Mopar style”
Inside of the Mopar garage are a fully Moparized all-new 2013 SRT Viper and the Dodge Dart Slingshot. In addition to these vehicles and other parts, accessories and Moparabilia, both NHRA 2012 championship trophies won by Pro Stock driver Allen Johnson and Funny Car racer Jack Beckman are also highlighted in the display.
For show-goers who want to create their own Mopar garage, Mopar now offers high-end commercial-grade toolboxes that feature the brand’s logo and are available in three colors: Mopar Blue, HEMI Orange and White. Mopar is also introducing a full line of standard and commercial-grade custom cabinetry. Customers may visit www.wearmopar.com to purchase toolboxes and other Moparabilia.
Other Moparized vehicles on display include a Moparized Chrysler Town & Country and the Jeep Sand Trooper that was revealed at last year’s SEMA show in Las Vegas, an ultimate off-road vehicle that highlights features from Mopar’s new Jeep Performance Parts portfolio.
Here are dates/times for public viewing at the North American International Auto Show:
Saturday, January 19 – Saturday, January 26, 2013
9 a.m. – 10 p.m. (no admittance after 9 p.m.)
Sunday, January 27, 2013
9 a.m. – 7 p.m. (no admittance after 6 p.m.)
Early access for handicapped individuals at 8 a.m.
Enter at Cobo Center’s Oakland Hall Entrance.