CHICAGO AUTO SHOW LAUNCHES MOBILE APP: NEW MOBILE APP DESIGNED TO HEIGHTEN DIGITAL EXPERIENCE
CHICAGO (January 23, 2013) – The Chicago Auto Show today announced the launch of its first-ever mobile app, designed with the digital consumer in mind. With an easy-to-navigate interface and innovative functions, fans can now stay connected to the show while on the go.
“The launch of the Chicago Auto Show mobile app marks a new milestone in the way the Chicago Auto Show connects with consumers,” said Michael Ettleson, 2013 Chicago Auto Show chairman. “Even beyond our fans’ experience, we’re constantly looking to provide value to our automakers and sponsors, and there’s plenty of room for consumer/brand engagement within the app.”
In anticipation of the 105th edition of the nation’s largest auto show, the Chicago Auto Show launched a completely redesigned and refreshed website, with mobile capabilities in mind. The mobile app compliments the refreshed website by offering an on-demand schedule of events, detailed map of manufacturer exhibits on the show floor, interactive videos, image galleries, aggregated social media feeds with real-time updates, a camera icon and filter to upload and share photos, and much more.
Fans can download the Chicago Auto Show mobile app through the App Store or Google Play. For more information, please visit ChicagoAutoShow.com.