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MITSUBISHI MOTORS IN THE UK LAUNCH APPROVED VEHICLE REMARKETING PROGRAMME

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CIRENCESTER, UK – Mitsubishi Motors in the UK is pleased to announce a new approved vehicle remarketing scheme that will go live on 1st February 2012.

Our Customer Promise

The Mitsubishi Approved Used Car Programme is designed to give Mitsubishi customers confidence in both the Mitsubishi product and in the brand. To achieve this, the Mitsubishi package will offer a 30-day vehicle exchange, a 12-month vehicle warranty, a multi-point vehicle check, a vehicle history check and drive away insurance.

The proposition will add value, meet customer expectation, provide confidence and promote Mitsubishi’s Excellent Service philosophy. As always, vehicles will be prepared to high retail standards with the guarantee of peace of mind and assurance that our customers should expect and experience from a Mitsubishi dealer.

Mitsubishi will be launching an improved stock locator via their main consumer site at www.mitsubishi-cars.co.uk/usedcars with the added bonus of mobile and Facebook functionality.

Mitsubishi Dealer Network Benefits

The Mitsubishi Approved Used Car Programme will provide the opportunity to increase sales volumes and profitability of used vehicles through the network. In addition, customer and vehicle retention will improve. More importantly, the scheme will help the dealer to provide Excellent Service.

Lance Bradley, Managing Director of Mitsubishi Motors in the UK, said:

“In a tough economic climate, good quality, reliable used cars are important to both dealers and customers alike. The launch of the all-new Mitsubishi Approved Used Car Programme means that our customers can have the peace of mind they deserve from a reliable global brand, whilst knowing they are also going to get Excellent Service from our Mitsubishi dealer network.

This is an exciting step forward for us, which comes at just the right time with a market-leading package that I am sure will be welcomed by the market.”

 Summary

This new initiative from Mitsubishi Motors in the UK offers consumers a class-leading used car proposition with lots of added value, Excellent Service, and exceptionally high retail standards. When coupled with guaranteed of peace of mind the programme is bound to deliver the best solution to consumer and dealer alike.

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