CIRENCESTER, UK – Mitsubishi Motors in the UK is delighted to confirm the appointment of Dews Mitsubishi, who will open their doors in Brighouse to the public on Tuesday 3rd January 2012. The latest addition to Mitsubishi’s nationwide dealer network will provide sales, service and parts for the Brighouse area operating from Bradford Road, Bailiff Bridge, Brighouse, West Yorkshire, HD6 4DH.

Dews Motor Group

Dews is one of the oldest names in motor retailing, with the company being founded in 1910 by Ernest Dews, grandfather of current chairman and Managing Director David Hamer. During this time Dews has remained independent and family owned, and as a business has worked hard to ensure that the family tradition is a positive factor in attracting, retaining and growing both staff and customers.

The company has been loyal to its local area, having grown its presence in the area to five brands across four sites, and building an enviable reputation with its customers for value, service and reliability – key pillars in Mitsubishi Motors in the UK’s ongoing “Excellent Service” strategy.

Dews Opportunity

Dews cover the Huddersfield and Halifax territories. The area represents two market towns, which both played an important role in the industrial revolution. The area still maintains a strong agricultural and manufacturing heritage, and takes in some rugged territories such as the Pennines, the Calder Valley and borders the Peak District.

Dews have chosen the Mitsubishi Motors franchise because it is an incremental brand to their portfolio and there was a clear opportunity to provide a strong alternative 4×4 thoroughbred and other exciting pure-EV and plug-in hybrid technologies moving forwards.

Craig Hamer, Managing Director of Dews Motor Group, said:

“The team at Dews are excited to welcome customers, new and old, to our new Mitsubishi dealership. We see the addition of Mitsubishi to our brand portfolio as an opportunity to provide real choices for our customers – and to provide a thoroughbred alternative to the ‘all terrain’ segment within Huddersfield and Halifax. We would encourage anyone looking to buy an SUV or 4×4 to come and explore the Mitsubishi offering – we think they will be highly impressed with the quality and affordability of the current range.”

Mitsubishi Motors in the UK’s Managing Director, Lance Bradley, said: 

“We are delighted that Dews have chosen Mitsubishi to grow their portfolio in the West Yorkshire area. Huddersfield and Halifax are strong territories for our product range and we are confident that Dews Motor Group will serve our customers well.”