MITSUBISHI MOTORS IN THE UK ANNOUNCES A NEW DEALER IN BRIDPORT, DORSET







Published by Gerald Ferreira Date: November 21, 2011
Categories: Mitsubishi, Mitsubishi Dealership News

MitsubishiCIRENCESTER, UK - Mitsubishi Motors in the UK is delighted to confirm the appointment of Motorwell Limited, who will open their doors in Bridport to the public on Tuesday 3rd January 2012. The latest addition to Mitsubishi’s nationwide dealer network will provide sales, service and parts for the Bridport area operating from 16-18 East Road, Bridport, Dorset.

Motorwell Limited

Graham Elliott and Adrian Haylett formed Motorwell Limited in April 2008 in Yeovil representing another vehicle manufacturer. In 2010, Motorwell expanded the business after a major showroom re-fit and added the Mitsubishi franchise to its portfolio. Employing 17 staff members from the Yeovil area, they have increased their market share to date from 0.8% to 3.6% in a shrinking and difficult market. Motorwell believe that their heavy investment in staff training and development has seen the operation go from strength to strength.

Bridport Opportunity

Bridport is an exciting opportunity for Motorwell, providing the growing business with a proposition that is both strong and sustainable. Another Mitsubishi showroom will strengthen their position further through organic growth, whilst maintaining a profitable business. Bridport Mitsubishi, already an established and respected name in the area, boasts an enviable main road location and reputation for outstanding customer service, which is a solid foundation for Motorwell to build on.

Excellent Service

Motorwell already pride themselves on providing their customers with Excellent Service, a key pillar in Mitsubishi Motors in the UK’s ongoing strategy. Their policy of employing and investing in local people has proven itself by resulting in Motorwell Yeovil Mitsubishi achieving numerous service awards. Motorwell recognise the importance of a good customer experience and as a result currently hold 4.5 star rating (out of a possible 5 stars) in the Mitsubishi Motors Customer Service Score programme. This means that up to 94% of their existing customers would recommend Motorwell to their family and friends.

Adrian Haylett, Managing Director of Motorwell Limited said:

“In August 2010, after a major showroom refit, we added Mitsubishi to our existing franchise. Adding such a strong brand has proved to be a great success and has brought in new customers for sales, service and parts enabling us to strengthen our presence in the Yeovil area.  Although Bridport already has an outstanding reputation, we hope that by replicating the same model used in Yeovil, we can provide even better service and give our customers exactly what they want and what they deserve.

We are very excited to be adding another Mitsubishi dealership to our portfolio and welcoming existing and new Mitsubishi customers within the Bridport area to our dealership at this very exciting time"

Dealer Franchising Manager for Mitsubishi Motors in the UK, Alan Rooke, said:

“We are delighted that Motorwell have chosen Mitsubishi to grow their portfolio in the Dorset area. Bridport has traditionally been a very strong area for our product range and we are confident that Motorwell will serve our customers well”.