Mitsubishi Durham, Finchale Road



A NEW Mitsubishi dealership has opened in Durham in a move that will see a brand new showroom built and new staff taken on.


GMD Mitsubishi opened on Wednesday (February 5) in Finchale Road. Family-run business GMD Car Sales, which was established in 1989 and has been at the Finchale Road site since 2002, is taking on the Mitsubishi franchise in an exciting new expansion for the company.

The business is run by Managing Director Michael Sparks and his daughters Kate Sparks and Emma Clark. Michael’s wife, Catherine, also works there part-time.

The dealership is currently undergoing a major renovation and plans have been submitted for a new Mitsubishi showroom, which it is hoped will be completed by June. In the mean time the Mitsubishi range will be showcased in the existing showroom.

Acquiring the new franchise also means GMD will be taking on new staff, in sales and after sales.

Managing Director Michael Sparks said: “We are extremely excited to be joining Mitsubishi and we believe it will be a great partnership. We pride ourselves on customer service and we’re looking forward to meeting Mitsubishi customers old and new. We have been selling cars in the local area for 15 years and we see ourselves as very much part of the community.”

GMD joins the Mitsubishi network at an exciting time for the brand. Mitsubishi Motors in the UK was the fastest growing mainstream car brand of 2013, with figures from the Society of Motor Manufacturers and Traders (SMMT) showing sales were up 38% in 2013, compared with 2012.

The new cars in the range, Mirage and Outlander, have played their part in this sales increase while the award-winning L200 pick-up truck was the market leader in 2013.

Lance Bradley, Managing Director of Mitsubishi Motors in the UK, said: “We are delighted to welcome Michael and his team to the Mitsubishi family. His family’s dealership is already well integrated into the local community and the plans for their new Mitsubishi showroom are very exciting.

“GMD Mitsubishi is joining our network at a time when our business is booming and we naturally wish them every success.

“We are attracting more and more customers to our brand, with great vehicles and first-class customer service, and we are sure GMD Mitsubishi will become part of our success story very quickly.”

To find out more about GMD Mitsubishi phone 0191 3841925 or visit the showroom in Finchale Road, Durham, DH1 5RW.