In October radio listeners of Heart were invited to send their bosses in to the dark caves of Wookey Hole in Somerset as part of “Gain and Hour, Give an Hour,” the charity campaign helping to raise money for ChildLine.

Mitsubishi Motors in the UK head office, based in Cirencester, raised over £600 through their employees donating an hour of their pay and have just sent all 6 members of the Management Board, including a director from Japan, in to the caves to hold an extraordinary board meeting.

Lance Bradley, Mitsubishi Motors in the UK Managing Director said “ I’m always open to a bit of fun, plus the fact we’d be raising money for charity makes it worth while. So I proposed that if we could get 35 people to donate I would send the whole board into the caves complete with laptops and agenda.”

Heart listener Mel Reid, nominated her company, to take part in the campaign after hearing about it on Heart Breakfast and encouraged her fellow employees to donate an hours wages to Have a Heart, benefitting ChildLine.

John Stratton Fundraising Manager from Have a Heart said “The response we’ve had to this appeal has been overwhelming. Getting the entire Board of such big international business behind it is fantastic and will go towards improving the lives of children across the region.

In December 2010, ChildLine counsellors answered 50,700 contacts from children and young people via telephone, email and 1-2-1 chats. The main issues that young people contacted the service about were family relationship issues (14%), bullying (10%) and physical abuse (6%).

Have a Heart is supporting ChildLine over the next twelve months. During this time, Have a Heart aims to raise funds for the recruitment, training and support of 140 new volunteer counsellors in Gloucestershire/Wiltshire as well as across the rest of UK, enabling the charity to speak with an additional 33,600 children.