MINI Launches the Next Wave of In-Car Entertainment with MOG


WOODCLIFF LAKE, NJ and BERKELEY, CA– November  15, 2011 — MINI and MOG today announced availability of  MOG’s award winning on-demand music service in all 2011 MINI  vehicles equipped with MINI Connected in the US.

Mini Sound

This is the  first integration of an on-demand music service in the car,  transforming the way music fans listen to music on the road and  expanding the number of places music lovers can enjoy the ultimate  music listening experience.

After becoming a MOG Primo customer, MINI drivers simply need to  launch the new version of the MOG app on their vehicle-connected  iPhone and MOG will immediately appear in the MINI Connected enabled  infotainment system, giving music lovers instant access to MOG’s  vast catalog of over 13 million songs.

“The partnership with MOG is another great step for MINI  Connected, as we continue to listen to our customers and work to  assess, develop and launch the apps they want most more quickly than  ever before,” said Rob Passaro, Head of the BMW AppCenter.

“It is a real thrill to be the first on-demand music service in  the car, and to truly transform a powerful, personal environment for  experiencing music,” said David Hyman, CEO of MOG. “This  will make it fast and easy for drivers to enjoy the music they love,  uninterrupted and unlimited, while maintaining their focus on the  road,” Hyman added.

Mini Sound in Mini

“People listen to music more while driving than anywhere else,  so it was critical for us to offer MOG in the car,” said Drew  Denbo, SVP of Business Development at MOG. “BMW Group has been  an incredible partner on this journey and we’re excited to  finally bring this unique experience to fruition for the most avid  auto and music lovers in the US.”

The MOG iPhone app enables the following capabilities in the MINI  Connected infotainment system:

On-demand streaming: Unlimited, ad-free listening to  any artist, album, or song at any time from virtually anywhere.

Seamless integration: Easy to browse and search,  play, re-play, or skip to your favorite songs using the  vehicle’s existing infotainment controller and steering wheel controls.

Storage: MOG will allow users to store their MOG  music on their phone, enabling access to their favorite titles even  when a data connection is not available.

MOG radio: Only MOG offers patent-pending “MOG  Mobius” music discovery engine, which enables users to switch  between true “artist only” radio or a full mix of similar artists.

Curated content: Users will have access to New  Releases, Editor’s Picks, Top Songs, Featured Playlists, and  Featured Radio in addition to their own tagged songs from within the  MOG music service.

Highest quality audio: MOG downloads music at  320kbps, providing the highest quality listening experience.

To enable the MOG on-demand service in the vehicle, MINI customers  will need to become MOG Primo subscribers and use version or  later of the MOG iPhone app.  Additional information and Getting  Started guides are available at  Customers can  go to to sign up for MOG Primo plans.

Mini Sound in Mini Iphone

MOG offers a $9.99 per month MOG Primo subscription plan, which  provides subscribers with access to MOG for unlimited, on-demand  listening access online at, through the MOG app on iPhone and  Android phones, through compatible CE devices from major manufacturers  such as Boxee, Roku, Sonos, Squeezbox, LG, and Samsung, all via a  single MOG account.

Experience the new MINI Connected MOG App live at the press days at  the Los Angeles International Auto Show on November 16 and 17.  Demonstrations will take place at the BMW and MINI displays.  Rob  Passaro, Head of the BMW AppCenter and Drew Denbo, SVP of Business  Development at MOG will be available for interviews.