MINI Geneva International Motor Show 2014







Published by Gerald Ferreira Date: February 27, 2014
Categories: MINI, MINI Car Shows

A look ahead to the future of the MINI brand promises even greater  driving fun and efficiency, evolutionary refinement of its  unmistakable design and fresh options for individual style. This is  supplemented by a more mature automobile character defined more than  ever by premium quality, ride comfort, carefully conceived  functionality and innovative technology. This look ahead to the new  MINI is presented at the 2014 International Motor Show in Geneva,  where it is further underscored by the world premiere of the MINI  Clubman Concept.

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Immediately prior to its market launch, the new MINI  sees the introduction of two additional model variants that are  particularly fuel-efficient. The MINI One and MINI One D are presented  in Geneva for the first time. MINI is setting the benchmark in terms  of individual style and creativity - not just in the area of drive  technology but also in the field of automobile concepts. With the MINI  Clubman Concept, the British manufacturer demonstrates potential new  ways of experiencing the new generation of driving fun.

Visitors to the Geneva Motor Show from March 6th - 16th 2014 can  also explore the current diversity of the MINI model range - from the  extremely athletic and also puristically designed two-seater MINI John  Cooper Works Coupé to the MINI Convertible and MINI Roadster - two  open-top models for guaranteed driving fun - as well as the MINI  Countryman and MINI Paceman, models which have enabled the brand to  win over an additional automobile segment. Other items on display in  Geneva include the extended MINI Connected program, current  technological innovations in the areas of safety and driver assistance  and the latest MINI accessory and lifestyle products.

The new MINI - the new original in its segment.
The instantly recognisable features of the new MINI are its  unmistakable design - which has now evolved further - increased  interior space and a new display and operating concept. New 3 and  4-cylinder engines with MINI TwinPower Turbo Technology and likewise  newly developed transmissions increase the car's acceleration  capabilities while at the same time reducing fuel consumption.  Efficiency is significantly boosted by means of extensive MINIMALISM  technology, consistently optimised weight and improved aerodynamic  properties. The sophisticated technology of the new MINI, unparalleled  in the small car segment, is also reflected in numerous innovative  features. For the first time ever, a MINI can be fitted with  adjustable dampers and LED headlamps. New features in the area of  driver assistance systems and MINI Connected Services include the MINI  Head-Up Display, the Driving Assistant with camera-based active cruise  control, collision warning and road sign recognition, the parking  assistant and Emergency Call.

Equipped with these properties, the new edition consolidates the  position of MINI as the original and benchmark in the small car  premium segment. The models MINI Cooper S, MINI Cooper and MINI Cooper  D will be available at the market launch. The range is expanded with  the addition of two entry-level variants: The new MINI One (combined  fuel consumption: 4.7-4.6 l/100 km, combined CO2 emissions: 109–108  g/km) is powered by a 3-cylinder petrol engine with an output of 75  kW/102 bhp, while the new MINI One D (combined fuel consumption:  3.5-3.4 l/100 km, combined CO2 emissions: 92–89 g/km) takes first  place in the brand's efficiency ratings with a likewise newly  developed 70 kW/95 bhp 3-cylinder diesel engine.

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World premiere in Geneva: the MINI Clubman Concept.
Seeing its world premiere at the 2014 Geneva Motor Show, the  MINI Clubman Concept embodies dynamic performance, elegance and modern  functionality in the style of the British premium brand. Preserving  the typical MINI styling, the brand's characteristic proportions are  supplemented with an elongated roof line and an elegant silhouette  including generous surface configuration. Hallmark design features  highlight the fact that the car belongs to the MINI family. The paint  finish in the powerful colour "Berry Red" and the metallic  grey colour "Blade" for the roof emphasise the lines of the  MINI Clubman Concept with greater intensity.

Four doors, the typical split doors at the rear, five seats and  a large luggage compartment reflect the extended functionality that  the MINI Clubman Concept has to offer for an active lifestyle. In the  interior of the study, high-quality materials, expressive colours,  clever details and generous surface design set the tone for exclusive  style and modern coolness.