MINI further widens its global sales network: first MINI showroom launches in Jordan







Published by Gerald Ferreira Date: February 26, 2012
Categories: MINI, MINI Dealership News, Mini Clubman

Munich/Amman. Premium small car brand MINI has  stepped up its involvement in the Middle East sales area in  geographical terms as well: the brand’s market entry into the  Kingdom of Jordan brings a further boost to MINI’s presence in  this growth-intensive economic region. In 2011, MINI posted a 77 per  cent increase in sales in the Middle East. Worldwide, the British  premium carmaker is now represented in more than 100 countries.

MINI Clubman

The new MINI branch will open in the centre of the capital Amman  – a bustling city of some 3 million – in partnership with  a local dealer who already collaborates with the BMW Group on BMW car  sales and service. Potential MINI customers in Jordan will be able to  choose from the full model portfolio. In addition to the MINI, MINI  Clubman and MINI Convertible, the range also includes the MINI  Countryman and the two latest additions to the brand family, the MINI  Coupé and MINI Roadster. All models will be available in MINI  Cooper (90 kW/122 hp) and MINI Cooper S  (135 kW/184 hp) variants.

A new Middle East sales record was achieved in 2011 not just by the  MINI brand but by the BMW Group as a whole, with a total of 18,657 BMW  and MINI vehicles delivered to countries in the region. The most  popular markets were the Emirates Abu Dhabi and Dubai, alongside Saudi  Arabia, Kuwait and Qatar, in all of which MINI too is strongly  represented. Beyond this, the British premium brand sells its models  in Lebanon, Bahrain and Oman as well.