MINI Cape Town drives Design Indaba for the third time







Published by Gerald Ferreira Date: February 26, 2013
Categories: MINI, MINI Community Events

MINI, the originator of the premium small car segment, will once  again be the official vehicle supplier to the 2013 Design Indaba,  which will take place at the Cape Town International Convention Centre  from 27 February to 03 March 2013.

Mini Cape Town

MINI will supply 25 MINI Countryman vehicles to be used during the  Design Indaba Conference and Expo. This is the third time that MINI is  the official vehicle supplier to the event.

For the past 18 years Design Indaba has hosted an assembly of some of  the world’s greatest creative exponents, leaders and thinkers in a  collective effort to advance the message of design and creativity as  an instrument for change. It’s also a South African hub for design  education and a showcase of high quality, quintessentially local design.

“Our brand is based on many years of creativity in design and  communication. In the two years since its launch, the MINI Countryman  has developed into a driving force behind the continuing growth of the  brand. Therefore it makes sense for us to partner with the Design  Indaba,” says Kabelo Rabotho, General Manager of MINI in South Africa.

Launched locally in November 2010, the MINI Countryman has taken the  MINI design to a new level with four doors and a large tailgate  delivering the brand’s characteristic driving fun outside of urban  traffic scenarios and is even available with MINI ALL4 all-wheel drive.

MINI began on its road to success in 2001. With the re-launch of the  brand and the concept of a premium small car combining expressive  design and exceptionally agile handling with almost endless  possibilities for individualisation, the BMW Group made a highly  successful venture into a new market segment. The MINI has been named  “Car of the Decade” not merely by virtue of its continually growing  market success, however, but primarily for the impetus it has given  the automobile industry. The “Automobilwoche” jury highlighted MINI’s  status as a “cult small car” whose success unleashed “a wave of  similar products”.

Mini Design Indaba

Looking ahead, MINI will launch the new MINI Paceman in May which has  systematically evolved from the MINI Countryman. “The instantly  recognisable MINI feeling will now be on tap in the premium compact  segment. Therefore, with the MINI Countryman and MINI Paceman, we have  created two genuine automotive personalities; two distinctive  characters on wheels – two vehicles that basically speak for  themselves,” says Rabotho.

MINI also has a couple of surprises lined up at the Design Indaba. To  catch a glimpse of these surprises, visitors can visit the MINI stand  at the expo or follow @MINISouthAfrica on Twitter or the #MINIndaba  hash tag and MINI South Africa page on Facebook.