MINI Canada Olympic Team


Richmond Hill. MINI Canada Aftersales and Toronto creative agency Richmond Day have launched a 60-second Olympics-themed online spot in which a group of to perform a unique rendition of the Canadian features a musical track that was created using only the sounds emitted by the MINI vehicles a melange of MINI horns, doors closing, electronics, and engine revs, to name but a few.


MINI Canada Aftersales approached Richmond Day to create a spot showcasing s role as Official Vehicle of the Canadian Olympic Team in the upcoming 2014 Winter Olympic Games. Richmond Day selected Corner Store Films to produce the spot in association with SNDWRX Audio.

s these types of said Rob Van Shaik, National Manager, Aftersales Business Development and Marketing, BMW Group Canada.

Although the spot can currently be viewed at, its mass release is scheduled to fall in line with the launch of the 2014 Winter Olympic Games.