MINI at the NAIAS Detroit Auto Show 2013







Published by Gerald Ferreira Date: January 14, 2013
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From 19 – 27 January 2013, at the first major international car show  of the year, MINI will present visitors with the most diverse model  range in the history of the British premium brand. A line-up of seven  MINI models and seven top-class sporting variants bearing the John  Cooper Works logo represents the latest state of play in a rigorously  pursued growth strategy.

NAIAS 2013 Mini

And visitors to the Detroit  show will also see a focused sporting machine from the very top drawer  take to the stage. Developed on the race track, the MINI John Cooper  Works GP will be produced in a limited run of 2,000 units, giving it  enviable exclusivity to go with its exceptional turn of pace.

The expansion of the MINI model range has been accompanied by  constant growth in the brand’s sales figures, with a sustained period  of success in the USA making a considerable contribution to the  brand’s rude health. Indeed, the US has been MINI’s most important  single market for a number of years now. The brand’s most recent  growth statistics have been boosted by the popularity of the MINI  Countryman which, as the first MINI with four doors and a large  tailgate, has won over new target groups to the brand. This commitment  to exploring new segments continues with the MINI Paceman, which also  exceeds the four-metre mark in length. With two doors, a large  tailgate, sports suspension as standard and two individual seats in  the lounge-style rear compartment, the sporty driving experience takes  top billing.

NAIAS

MINI John Cooper Works Paceman: a powerful presence on the start line.

The latest MINI model has inherited the brand’s sporting genes, and  the MINI John Cooper Works Paceman showcases them in particularly  concentrated form. As well as its date with the limelight at the  Detroit Auto Show, this new elite athlete is also  primed for action on the streets beyond. Its 208 hp turbocharged  engine and chassis technology tuned precisely to harness this  impressive output lay down the perfect platform for extreme driving  fun. Added to which, the MINI John Cooper Works Paceman will also  serve up smile-inducing agility off the beaten track thanks to its  standard ALL4 all-wheel drive.

Detroit Auto Show

Powerful proportions and dynamically stretched lines provide a clear  window into the sporty driving properties of the MINI John Cooper  Works Paceman. The standard-fitted aerodynamic kit imbues the car with  even greater visual impact and optimises airflow around the body. The  contrast paintwork for the strikingly designed roof and exterior  mirror caps is offered in a shade of red available exclusively for  John Cooper Works models, as well as white and black. The  distinctively designed interior includes sports seats, a sports  steering wheel, interior trim strips in piano black, an  anthracite-coloured roof liner, a speedometer and rev counter with  dark dials, and John Cooper Works door sill strips.

Continuing growth, inimitable style: the MINI model family.

The consistent expansion of the MINI model range has fuelled the  brand’s growth around the world. With their driving fun, distinctive  design, premium quality and sense of individuality, the MINI models  lift themselves head and shoulders above their rivals. And they share  an inimitable character that lends further substance to the brand’s  status as a one-off in the small and compact premium car segment. The  increasing variety in its model range is also allowing MINI to  strengthen its leading position in an increasingly competitive marketplace.

2013 NAIAS Mini

Hosted by Detroit, America’s “Motor City”, the NAIAS  has been an annual event on the international car show calendar for 25  years now. As the traditional curtain-raiser to the automotive year,  it will once again point the way for the car industry as a whole into  2013. Over 150 exhibitors from around the world will come together at  Detroit’s Cobo Center to present new models, concept  cars and other product innovations. In 2012 the NAIAS organisers  welcomed more than 770,000 visitors and around 5,200 media  representatives to the show.