MINI at the 42nd Tokyo Motor Show 2011







Published by Gerald Ferreira Date: November 11, 2011
Categories: MINI, MINI Car Shows

Premium quality, expressive design and a peerless balance between  driving fun and efficiency underpin the status of MINI as a one-off in  the premium small car segment.

A principal contributory factor in the  dynamic worldwide growth of the British brand – alongside the  opening up of additional markets – is increased variety within  the model line-up, a development that has been fuelling the appetite  of discerning new target groups for the unmistakable MINI style.

Mini Tokyo

MINI  is using the 2011 Tokyo Motor Show to present the latest additions to  its product range and, at the same time, open a window into the  longer-term future of the brand. Taking centre stage is the Asian  premiere of the MINI Coupé, which showcases the brand’s  hallmark driving fun in a particularly concentrated form.

Added to  which, visitors to the Tokyo Motor Show from 3 –11 December  2011 will be able to explore a fascinating concept study which  embodies alternative facets of the MINI character and offers an  insight into the potential for fresh expansion within the model range.

As the first two-seater in the brand’s current model family,  the MINI Coupé wastes no time in revealing its sporting  character. Powerful engines join forces with a bespoke chassis set-up,  harmonious weight distribution, stiff body structure and optimised  aerodynamic properties to deliver the ultimate expression of the  traditional MINI go-kart feeling.

An intriguing concept study provides an alluring preview of how a  further addition to the model line-up might shape up. The MINI Paceman  Concept fills a niche as the first Sports Activity Coupé in the  MINI segment.

MINI is also presenting a selection of other highlights from its  current model range at the 2011 Tokyo Motor Show. The MINI Crossover,  for example, is the brand’s first model to feature four doors  and a large tailgate, not to mention ALL4 all-wheel drive (optional).  And then there is the MINI John Cooper Works, which is powered by a  155 kW/211 hp twin-scroll turbo engine with direct injection and  brings an undiluted feel of the race track to the road.