Michelin will be a sponsor of this year’s Goodwood Festival of Speed which takes place from 29 June to 1 July. As well as having a stand, Michelin will also be the sponsor of the Supercar Paddock and Supercar Run to highlight its links with manufacturers of some of the world’s fastest cars.
At the press day on 14 March the Michelin Man will make a guest appearance to wave the supercars away for the first batch of runs on the day. And as a motoring and motorsport icon with more than 100 years’ experience, he is perfectly qualified for the job.
The Michelin stand at the Festival of Speed will feature a number of high performance cars and motorcycles, as well as a Le Mans wheel change challenge that will give visitors a chance to win some great prizes by setting the fastest times of the day and weekend. There will also be a display highlighting Michelin’s motorsport involvement – past and present.
The stand will also showcase some of Michelin’s newest products including the latest generation of the Company’s low-rolling resistance Energy Saver tyre and the recently launched Pilot Alpin and Latitude Alpin cold weather tyres. Detailed information clearly explaining the imminent tyre labelling legislation which will be introduced to the UK in November will also form part of the display – hopefully helping consumers see that choosing tyres can be as straightforward as choosing a fridge..
At the Supercar Paddock there will be a display of Michelin’s range of high performance tyres, including the highly-acclaimed Pilot Super Sport which is original equipment on cars including Ferrari’s 458 Italia, FF, 599 GTO and F12berlinetta, the Gumpert Apollo R and the Koenigsegg Agera R.
Making numerous appearances throughout the weekend, the Michelin Man will be available to meet visitors and pose for photographs with his fans.