25th July 2022 – Slough, UK – Maserati North Europe has hired Michael Gale to lead its PR and communications across the region, with immediate effect.
With over 20 years’ experience in the field, Michael joins from leading automotive and technology communications agency, Influence Associates, having previously been Head of PR at Volvo Car UK, as well as holding other UK PR roles at both Renault Group and Volkswagen Group.
Reporting into Maserati North Europe General Manager, Peter Charters, he will be responsible for all of the brand’s media communications and events activities in the UK and North Europe region. His arrival coincides with the Italian luxury car manufacturer forging ahead with its latest model introductions – Grecale and the MC20 Cielo, as well as its Folgore electrification strategy.
Speaking about his move, Michael said, “I’m delighted to join the Maserati family. The brand is iconic, with a legacy and reputation for elegant design, innovation and performance many others can only dream of. With a striking model line-up and a plethora of new cars and technology in the pipeline, plus its imminent return to top-draw motorsport with Formula E in a few months time, it’s future is equally promising. I’m looking forward to telling the Trident story in the electrifying times ahead.”
Commenting on the team’s latest hire, Peter said, “Maserati is on a fast-paced growth journey and Michael is joining us at a great time. Given his passion and knowledge for communications and cars, including electrification and performance, I’m delighted we have someone of his calibre. His Italian heritage is a bonus and I’m sure he’ll slot right in with the management team, as well as HQ. I look forward to him driving our communications forward in the hugely exciting months and years to come.”