MERCEDES-BENZ UK OUTPERFORMS TOUGH MARKETS WITH SUCCESS ACROSS THE BOARD
- New CLS, SLK, C-Class Coupé and New Generation C-Class boost sales
- 40.3 per cent increase to fleet and business customers
- Record month and market share for Mercedes-Benz cars
- Truck sector - tractor unit registrations up 83.6 per cent this year
Milton Keynes - Mercedes-Benz UK has posted record-breaking performances, data released by SMMT today has confirmed.
Registration figures show that Mercedes-Benz Cars has posted record market shares for every month in 2011, with the year to date (YTD) figure running at 4.2 per cent. With registrations up 10.6 per cent in a market that has slumped 4.5 per cent year to date, success is spread across a range of new products.
Compared with the first 10 months of 2010, this year’s performance for Mercedes-Benz Cars shows an improvement of 10.6 per cent to 70,987 new cars. The company’s quarterly registrations have shown record market share results – all over four per cent - another best-ever performance.
The company’s increased commitment to the fleet and business market has played a significant part in Mercedes-Benz’s 40.3 per cent increase in registrations in this sector (29,163 cars). Key models like the C-Class Saloon (up 11.9 per cent YTD) and E-Class Saloon (up nine per cent YTD) have been assisted this autumn with the recent announcement of the fleet-focused E-Class Executive SE model.
With 6292 C-Class Estates registered so far this year, there’s a 64 per cent improvement on 2010, driven by full supply of the New Generation C-Class range with 2000 improvements over the previous model.
Open-top motoring is proving to be perennially popular in the UK , with SLK Roadster up 27.9 per cent to 2677 year-to-date, despite a model change-over earlier in the year. E-Class Cabriolets registrations are up 68.5 per cent to 4271 cars – and the new CLS four-door Coupé has doubled its registrations this year to 3016.
Looking at commercial vehicles, in the large van sector over 3.5t but lighter than six tonnes, Mercedes-Benz has retained its YTD number one market position with an increase of market share to 25.6 per cent (1146 vans).
In the truck market, registrations of tractor units have increased 83.6 per cent (to 2524 tractors) over 2010. Overall market share position over six tonnes has been defended in a sector that shows significant growth over the challenging conditions of the past two years, with Mercedes-Benz Trucks at 15.6 per cent share YTD.
Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, commented: “The record car market share results we’ve recorded every quarter this year are clear evidence that more British customers are choosing Mercedes-Benz relative to other marques than ever before. We’ve been particularly successful in the open-top sector, with the latest CLS, and with the fleet and business markets, up 40.3 per cent on 2010. But the rest of the range is performing well, too. We’ve sold more than 2300 new C-Class Coupés, and the run-outs of our current M-Class and B-Class, ahead of next spring’s all new cars, are exactly on target.”
“We’re offering excellent products with attractive finance packages, making a new Mercedes-Benz as affordable as it is desirable. It’s no secret that the UK car market is very demanding, and I’d like to thank the performance of our entire retailer network’s sales team for helping us deliver these results – and delivering great new cars to our customers.
“The UK CV market remains a challenge, and I’m pleased that we’re doing well with tractor units – and helping keep British business on the move.”