Mercedes-Benz TECHNICITY as a responsive online magazine


Innovation, Technology, Mobility: These are the structural pillars of the Daimler magazine TECHNICITY. On this basis we have relaunched a completely revamped new online presentation of TECHNICITY.

Mercedes Benz TECHNICITY

The conceptual, graphic and technical realisation gives the website, which has been developed to cater for absolutely every user device, a modern and dynamic character. The flexible content structure has an integrated multifilter which presents the “content stream” on a topic-specific basis. These innovative characteristics make the site equal to future requirements with respect to use-friendliness and interactivity.

This future-oriented format establishes an integrated print-online communication model whose online function provides its international readership with current topics covering urban mobility solutions, technology and innovation processes and developments from Daimler research every two weeks.

At a glance

The intelligently conceived website includes a responsive layout – whatever device is used to access TECHNICITY.DAIMLER.COM, the page layout is automatically adjusted to the relevant screen size and therefore ideally meets both present and future requirements.

Whether articles, news, videos or surveys – all formats are chronologically arranged at a glance in the content stream. Useful feature: In the topic clusters “Clean”, “Safe”, “Connected”, “Urban” and “Visionary”, the extensive contents can be filtered individually and by topic using the open and flexible navigation structure. Moreover, a multiple filtering function makes “personalised reading” possible.


TECHNICITY combines important perspectives and trends from the Daimler research and development locations with topics not specific to the company. Urban mobility solutions, corporate technology and innovation processes as well as creativity and innovation trends in science, research and development are placed in a global context.

An international network of acclaimed scientific journalists reports for TECHNICITY on trends and innovations from the major cities and high-growth regions of the world.

TECHNICITY – the magazine for innovation, technology and mobility – supplementing TECHNICITY.DAIMLER.COM as a print version with three annual editions in English and German.