Johannesburg International Motor Show

Johannesburg Expo Centre, 6 – 16 October 2011


Mercedes-Benz South Africa (MBSA) claims it will have will have an exciting and dominant presence at the Johannesburg Truck & Bus Show, which will run concurrently with the Johannesburg International Motor Show at Expo Centre, Nasrec, in October.

Mercedes Benz Trucks

The MBSA commercial vehicles stable (inclusive of trucks, vans and buses) will be on display in Hall 6 and will showcase the best of its class-leading American and Japanese marques, as well as the German engineering in the Mercedes-Benz range.

The ever-popular FUSO from Japan will have three models on display – a must-see is the latest (and greenest) addition to the family, the Fuso Canter Eco Hybrid.

Of American origin, the Freightliner Argosy range will show the serious visitor what the powerful Detroit Diesel engines can do for their business.

Trucks can also be glamorous! Making a real splash outside the entrance to the Truck Show at Hall 5 is a highly-polished chrome-finished, Western Star model, which will be hard to miss.

Leading the Mercedes-Benz commercial vehicle exhibition will its flagship Actros range, represented by two models. The first is an Actros Euro 5 BlueTEC, demonstrating that ‘the new green is BLUE’.  The second is the Actros Special Edition which comes with a host of fuel efficiency measures and safety systems – making the world’s safest truck even safer.

Mercedes Benz Trucks 2011

The latest all-wheel drive Mercedes-Benz Axor which is robust, reliable and custom-made for Africa will feature the innovative Mercedes PowerShift automatic gearshift, which is now standard in this exceptional workhorse. Also at the stand is a firm favourite with South African – the UNIMOG. This iconic brand has a rich and powerful heritage, having recently celebrated its 60th anniversary.

An ‘environmental angel’ in the form of a Mercedes-Benz Econic NGT (natural gas technology) will ‘visit’ the truck stand. This advanced, environmentally-friendly, low-floor transport vehicle is successfully used for municipal and short-radius distribution applications internationally, which explains why it dominates the inner-city mobility vehicle system sector in Europe and some South American markets.

Mercedes-Benz’s vans will be displayed in Hall 5 and show the company’s consistent investment in products and technologies and therefore has a very new product range on display.

Premiering at the Johannesburg Motor Show is the award-winning, lithium-ion-battery powered Mercedes-Benz Vito E-CELL. A world-first, a Van with electric-drive system, supplied ex-factory, which supports Daimler’s claim to clean technology leadership. This vehicle has made strong inroads into the transport and logistics sectors with its impressive innovative strength and good performance.

Continuing the focus on ‘clean technology’, the Viano FUN with the latest BlueEFFICIENCY technology feature – the ECO start/stop system – has exemplary functionality as well as offering spontaneity. It has highly flexible variable system for seven-passenger seating configurations. You can have fun to your heart’s content with the Viano FUN – turning it from a people transporter into a mobile hotel in a matter of minutes.

Sprinter displays its versatility in the shape of a mobile office. Standard safety features such as the ADAPTIVE ESP (Electronic Stability Control) ensures great sensitivity and precision in critical driving situations.

The MBSA bus and coach exhibition in Hall 5 will be driven by the slogan “Rea tsamaya – We are going!” This is the mantra of the Mercedes-Benz Bus and Coach team who will exhibit the Multego semi-luxury coach, together with the OF1730 commuter bus, specifically designed to meet South Africa’s tough road conditions. These models play an integral part in providing world-class transport services in both the public and private sectors.

MBSA will also promote its value-add solutions in Hall 5, including TruckStore, CharterWay and FleetBoard.

TruckStore offers customers used trucks in three product classifications – Gold, Silver and Bronze – all with a roadworthy certificate, and allows them to find the right vehicle for their business quickly and simply, and matched with their purchasing ability.

Predictable mobility is one of the most important factors for success in today’s competitive transport and logistics sector. CharterWay allows the customer to operate with fixed monthly costs for the duration of the lease contract. This makes it possible to truly optimise the vehicle use.

FleetBoard offers effective control and management of a company’s fleet. With rising fuel, vehicle and maintenance cost, and increased time pressures, fleet managers need to operate their fleets in the most economical and efficient way possible. FleetBoard from Mercedes-Benz is a world-leading telematics system that offers customers a safe, reliable and economical service to cut costs and to ease the fleet management function.

The Mercedes-Benz South Africa group SA offers a tailor-made solution to every customer whether an individual driver or a fleet owner, whether in need of appropriate finance and insurance options, fleet management, or after-sales services and support.

As is evident from the abovementioned, MBSA is the largest exhibitor as a group at the 2011 Johannesburg International Motor Show with its the vast array of vehicles representing both commercial vehicles, vans and buses;  from the smallest smart car to executive passenger cars, as well a finance and insurance and fleet management solutions.

 Although constructed under the overall Mercedes-Benz South Africa banner, each display, with its own particular ‘visual hook’ clearly defines every marque’s distinctive attributes.

As exciting as the show will be for the enthusiast and the family, so too the show provides an ideal opportunity to promote automotive trade opportunities and a chance to engage in one-on-one networking and business-building opportunities with local companies.