Mercedes-Benz Fashion Week Africa 2014

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All eyes on the city of gold as Mercedes-Benz Fashion Week Africa 2014 struts into town

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This year’s Mercedes-Benz Fashion Week AFRICA (MBFWAfrica) promises to be a magnificent opportunity to view the trending 2015 fashion designs. More than 30 of Africa’s top designers will present their trans-seasonal collections at Melrose Arch, Johannesburg from Wednesday, 29 October to Saturday, 1 November.

Selvin Govender, Marketing Director, Mercedes-Benz Cars says, “Mercedes-Benz South Africa is committed to promoting the best of Africa's fashion with the third consecutive showcasing of the continents unique style. MBFWAfrica offers fashion patrons a diverse variety of trends from throughout the African Diaspora that embodies vibrancy, boldness and diversity.”

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MBFWAfrica will celebrate Africa’s place on the global fashion stage, showcasing designers – from Cameroon, Tanzania, South Africa, Rwanda, Nigeria, Mozambique, Botswana, the Democratic Republic of Congo, Ivory Coast, Kenya, Ghana, Senegal, Zimbabwe, Botswana and Angola.

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Amongst these phenomenal African designers, fashionistas will be treated to a sneak preview of the breath-taking and irresistible S 63 AMG Coupé, the latest dream car to augment the Mercedes-AMG model range. Exciting lines underpin this two-door model's design. Dominance and sensual purity combine to enhance the vehicle’s stunning presence and effortlessly superior sportiness. Equally impressive is the combination of high driving dynamics, ambitious lightweight construction and groundbreaking efficiency.

Also making an appearance will be the all new GLA 45 AMG; with this model the performance brand of Mercedes-Benz makes a dynamic statement in the strongly growing segment of the compact SUV. The combination of powerful-distinctive design, exclusive appointments as well as superior engine power and driving performance is unique: the most powerful series-production four-cylinder engine in the world puts 265 kW and 450 Newton metres on the road. The new GLA 45 AMG high-performance SUV also shines with low emission and fuel consumption figures.

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“The GLA 45 AMG generally appeals to a target group that is either “young” or “young-at-heart”. These trend-oriented customers set great store by styling, dynamics and independence – traits that are perfectly embodied in this new high-performance compact SUV, meeting a wide variety of customer desires,” concludes Govender.

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